Citations are an integral part of local SEO because they are a key component of the ranking algorithms. A citation is a mention of your business name and address on other webpages. A citation often will not be a link, but some citation sites will provide this valuable resource back to your website. Some well-known citations websites include Superpages.com, Yelp, CitySearch.com, Manta.com, InsiderPages.com, and many, many more.
David Mihm of Moz Local (a free-to-use local listings resource) and more recently the Director of Local Search Strategy at Moz, has said that “Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.” David and other local industry advocates also stress that the more credible your citations are, the better the chance that they will help to provide the search engines with credible data about your business and its categorization.
In local SEO talk, you may often hear the acronym ‘N.A.P.’ thrown around. N.A.P. stands for “Name, Address and Phone number.” When working to get your business cited, it is important that your N.A.P. remain consistent across all citations sources as compared to your website. When listing your business on top citations websites, it is imperative that your name, address and phone number is correct and consistent so that the search engines can be confident that your business is who you say it is.
Many citation websites may already have your business listed in their directories however it is surprising how often this information is incorrect or falls in the wrong category. It is important to claim these listings manually and to make sure all the data about your business is correct. Also, having your business information on these highly trafficked websites is another way to gain valuable exposure as online users will utilize these sites in addition to search engine searches.
Digital Elevator no longer provides citation-building as a stand-alone service but include them in our local SEO services. For more information on that, check out this page on local SEO.