SEO Training Resources

SEO Training
Resources for
Marketers
Good SEO training resources are hard to come by. There are a lot of so-called gurus on the web that provide lots of advice but how much of it actually works? Rather than spend a bunch of time reading how-to articles and blogs that contain no actionable advice, wouldn’t you rather have a list put together for your future reference? Here’s a personal list of bookmarked websites I turn to time and time again to help me put my SEO knowledge to work.
So what will you learn from this list of SEO training resources?
You’ll learn how to learn. In the SEO world there are no official certifications from major education institutions… but there are some notable articles from experienced and trusted digital marketing professionals that will help you take your rankings to the next level.
In a short time, you can rank your website or improve its exposure. You just need the right guidance from industry experts. You’ll find all that and more, right here.
Daniel E. Lofaso
President & Founder, Digital Elevator

What We'll Cover

This list won’t contain links to general “intro to SEO” blogs (you’re past that) or “how to write a title tag” posts (although there is a post on how to improve your title tag CTR 20%). It will provide links to actual articles and resources that provide highly actionable advice – stuff you can use to help your SEO – that you can use right now or when you need it.

Here’s a preview of the contents that will be covered (click on any of them to jump to the specific section):

You have looked at the above list and thought to yourself that many of those topics don't have anything to do with SEO but you'd be wrong. Today's SEOs and digital marketers have to understand about all facets of what makes websites rank, users click, and what helps businesses keep the lights on. Enjoy.

Crawling, Indexing and Algorithms

How Search Works - The Story - Inside Search - Google: Google explains how they crawl (through links), sort, index and deliver the best results possible. Most SEOs know this stuff already but this is a handy link to show to clients who are new to SEO and need to understand its complexity.

Google’s 200 Ranking Factors: The Complete List: According to the aforementioned link, Google uses about 200 rankings signals. This post outlines them.

Content Marketing

CONTENT MARKETING STRATEGY

How to Write Blog Posts That Generate Leads: Neil Patel shares his vast experience on blog writing and lets you know why how-to articles and lists posts don’t convert and the types of posts that do. These strategies are catered directly towards agencies and consulting businesses.

Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days: Yes, I know the title says “link building” but this article is really about content marketing for link builders (and it kicks butt).

16 Actionable SEO Copywriting Secrets That Will Drive More Traffic To Your Site: These 16 copywriting tips are amongst the most actionable on the web. From stalking forums to finding keywords to using Udemy to help structure your posts, you’ll learn something new.

CONTENT DISTRIBUTION

6 Turnkey Tools for Content Distribution: When you write or create that really great piece of content and need some extra help getting it to the masses this list will help.

Everything You Need To Know About Sponsored Content: Banner blindness has forced content marketers to rethink the way they promote content. This posts shows you how sponsored content can be a win.


COPYWRITING

English Style Guide: When you’ve decided it’s time to stop sucking at writing only an English Style Guide will do.

How to Structure A Story: The Eight-Point Arc: Every good brand needs a story. Here’s how to write one that resonates with your consumers.

Content Idea Generator: When you have a little bit of writer’s block and all of your titles stink use this tool to come up with something funny or entertaining that is sure to get clicks.

SEO & Social Media

ON-PAGE SEO

On-Page SEO: Anatomy of a Perfectly Optimized Page: A modern infographic on on-page SEO that also includes detailed written content to support the advice.

Technical Site Audit Checklist: 2015 Edition: The way SEOs perform website audits changes from year-to-year. Here’s a handy checklist for your new clients or for your own site.

How To Do A Mobile SEO Audit: The Step By Step Guide: Yep, not only do we have to website audits but we also have to do mobile website audits. This post shows you how.

LOCAL SEO

40 Important Local Search Questions Answered: Answering local questions like “how to rank for all the cities in your area?” or “the best way to handle bad reviews,” this older, but still relevant post, is good for common questions you or your clients may have about local SEO.

Local Citation Sites for Top 100 USA Cities: Because different cities have directories that carry more weight than others it is important to know which to focus on and if paying for premium directories is right for you or your clients.

The 2014 Local Search Ranking Factors: Knowing that on-page signals like keywords in titles, your domain authority and the presence of NAP matter most, it pays to be familiar with this list.

The Guide to US Census Data for Local SEO: This guest post on Moz provides an extremely actionable, yet advanced, method for using census data for your local SEO efforts.

GENERAL SEO

How to Improve Title Tag CTR by 20%+: This article helps us remember that today’s Google allows us to infuse modern marketing language into our title tags and get away from those terrible title tags from 2005 that don’t help with click-through.

How to Determine a Keyword’s Commercial Intent: Learn the different keywords that consumers use when searching that put them in the “buy now,” “product,” “informational” or “tire-kicker” category. Then use this knowledge to improve your content.

Top 9 Dilemmas Of International SEO And How To Overcome Them: Wondering if you should have a www.example.com/fr, www.example.fr, or fr.example.com URL? Learn this and other common international SEO issues.

LINK BUILDING

SEO Guide to Creating Viral Linkbait and Infographics: This guide helps you to figure out how you can create some viral content that drives organic links. It’s no quick read; this bad-boy is huge.

9 Networks You Can Use for Guest Blogging and Blogger Outreach: Rather than say “add these nine sites to your guest post resource list” this link is listed to caution you from getting blasted off the internet. Guest blogging still works but these sites may not be the way you want to go about finding opportunities. Three out of the nine have been blacklisted from Google since the time this article was published.

35 Local Link Opportunities You Missed: A quick go-to list of easy ways for you or your local clients to get local links.

How to Write an Effective Outreach Email: Email outreach is still one of the most effective ways to communicate with webmasters who are responsible for linking to your site. Here’s some tips for getting your message opened and giving you a better chance at earning that link.

12 Scalable Link-Building Tactics: Some really creative link building ideas to help you think outside the box about your link building efforts.

17 Untapped Backlink Sources: Between this post and the above post you should be able to find several link building opportunities that will help you rank like a rockstar.

SCHEMA MARKUP

An SEO’s guide to schema.org: While this topic is not simple to understand or implement, it is very important to helping you improve your visibility in search results.

Enabling Rich Snippets for Reviews and Ratings: This resource comes straight from Google. In addition to reviews and ratings there are also quick links for other Structured Data resources.

Schema.org for Local Business: Learn and implement the schema markups for things like address, phone number and price range.

SOCIAL MEDIA

How to Rebrand Your Social Media Accounts: When SEOMoz made the shift to just Moz they also had to shift all their social media accounts over. This case study shows you what they did to make this work.

How to Optimize Your YouTube Videos and Channel: As the second biggest search engine after Google, it’s amazing there’s not more articles on this topic. Content idea anyone?

7 Reasons You Need to Be Using Social Media As Your Customer Service Portal: People don’t want to talk to automated machines, wait for email responses or submit contact forms. They want customer service now and expect to get it through social media.

Email Marketing

Best Time To Send Email: Yes, there really is a best time to send an email and you definitely should know the best times to target your customers.

Maximizing Your Autoresponder Campaign: Content, Length & Frequency: Understanding that most of your website visitors won’t buy from you after the first visit, this posts shows you how to create an email marketing campaign based on lots of data.

8 Ways to Use Email Alerts to Boost SEO: Using email alert software, Rand from Moz shows you how to find link opportunities to help your SEO.

Design

COLOR & FONTS

Dafont.com: Find fonts, download and install them. Simple as that.

Paletton Color Scheme Designer: As a marketer you know that the psychology of color can have a profound effect on branding, feel and trust. Be smart about your color combos with this free tool.

Color Theory for Designers, Part 1: The Meaning of Color: Colors influence people. Learn what effects they have on people, how it can be used in your design, and how other brands have used color to their advantage.

VISUALS

Guide to Website Navigation Design Patterns: When you care about the way your website’s information is delivered, turn to this post to make your website feel like a common and familiar marketing tool.

Where To Find The Best Stock Images: High quality images are the lifeblood of nearly every corporate blog you’ve ever seen. Why not enhance your site with these eight (mostly free) resources?

WordPress

PLUGINS

WordPress SEO by Yoast: You probably already have this SEO plugin but in case you don’t you should definitely check it out.

65+ Best WordPress Plugins 2015 – Power-Up Your Site!: Rather than spend time Googling the solutions to your websites’ functionality use this list and find the more popular plugins to help you have a kick-ass site.

Schema Creator by Raven: Schema creator for WordPress? Yup, there’s a plugin for that.

GETTING STARTED WITH WORDPRESS

Make a Website Hub: MakeAWebsiteHub.com has a lot of great beginner guides to help you get your first site launched quickly.

FUNCTIONALITY

Are You Setting Up WordPress For SEO Success?: An older article but nonetheless still relevant. Showcases recommended ways to setup WordPress (using Yoast) as to improve the way your site is indexed by the search engines.

Using WordPress to Build Large Scale Websites: If you or your clients have ever wondered if WordPress is suitable for larger scale websites this article – captured in Q & A format – will shed some light on the process.

How to Make WordPress Sites Load 72.7% Faster: This actionable post outlines the strategies that can help you to make your site load fast and slam-dunk those darn Google PageSpeed tests for good.

Why Trying to Get 95+ on Google PageSpeed Insights for Your WordPress Site Will Drive You Mad!: Less of a post on venting about trying to get the impossible, this article provides actionable tips to help you speed up your WordPress site. It’s good to compare this post to the above.

Our themes don’t have sliders… Because sliders suck: Because only one percent of people click on a slide; because sliders slow down your site; because they don’t tend to work well on mobile; learn why you might not want to have sliders on your site.

User Experience / Conversion Rate Optimization

USER EXPERIENCE

What Customers Want in an eCommerce Site: From the time a visitor lands on your eCommerce site to the time they go through the check-out process you’ll want to know what their expectations are.

Exploring Ten Fundamental Aspects Of M-Commerce Usability: Mobile commerce is such a big thing these days it’s important to know if your design is turning away users or helping lead them down your conversion funnel.

25-point Website Usability Checklist: This nifty tool provides you with a detailed list of 25 things you should or could accomplish on your website and comes with a downloadable pdf checklist.

Which e-commerce trustmarks are most effective?: 76% of online shoppers have not purchased something because they didn’t recognize the trustmark logo. Find the most reliable trustmarks and implement them on your site to maximize conversions.

CONVERSION RATE OPTIMIZATION

15 Steps to the Ultimate Lead Capture Landing Page: If you are really looking to capture leads you know how well a landing page can work. Here’s your go-to template for designing it.

Ultimate List of conversion optimization tools: From click to concept testing, to user testing tools and more, this is a good list to help you find tools that help you convert.

6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons: Sure, you know that your CTA buttons should never say “submit” but did you know that writing your button CTAs in the first person can result in 90% more clicks?

23 Tips on How to A/B Test Like a Badass: Big and small companies alike can benefit from A/B testing their landing pages and content to help them convert more leads. This older but relevant article hits on 23 A/B testing ideas.

Conversion Rate Optimization (CRO) Techniques: The Complete List: This interactive post allows you to find techniques that help with list building, eCommerce, SaaS and Web Apps, and so much more.

Get more hands-on SEO tips and advice

Subscribe to the Digital Elevator newsletter

On-page SEO

On-Page SEO: Anatomy of a Perfectly Optimized Page: A modern infographic on on-page SEO that also includes detailed written content to support the advice.

Technical Site Audit Checklist: 2015 Edition: The way SEOs perform website audits changes from year-to-year. Here’s a handy checklist for your new clients or for your own site.

How To Do A Mobile SEO Audit: The Step By Step Guide: Yep, not only do we have to website audits but we also have to do mobile website audits. This post shows you how.

Show Buttons
Hide Buttons