Website optimization is the foundation by which many other SEO elements are based. Some examples of solid website optimization functionality include:
- Proper use of title tags and meta descriptions
- Alt tags in pictures
- User friendly navigation
- Consideration of above-the-fold elements
- Proper positioning of call-to-action
- A robust, yet appropriate footer
- Maximizing load speeds for the site
- Correcting all bad links with 404 redirects
- Specification of canonical pages
- Creating search engine friendly URLs
- Creating content rich pages for search engine indexing
This list can go on and on. The point is that while a website should be optimized for the search engines you should also take user elements into consideration as well. We are a fan of providing your websites’ users the best possible experience so that they instantly have a feeling of trust, confidence and security when visiting your site. These elements are related to the site’s layout, your goals as a business, and how you measure conversions on your website.
Behind the scenes of your website lie the code, its speed, and its inherent ability to be indexed by the search engines. These elements must all work together with your off-site SEO so that you have the best chance of ranking and keeping visitors on your site. This is why we consider website optimization be the foundation for which all other ranking factors are based. When done correctly, a well optimized site can do wonders for your conversion goals and ability to rank.