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Home Decor Daily Deals Site Content Marketing Case Study

Company & Client Overview

Decor Steals is a daily deal site operated by home decor lovers who curate decor pieces that are full of character, charm and love – and offer them at discounted prices. The "steals" are offered three times a day, and the deals expire, encouraging impulse buying.

With a really ambitious internal marketing team, they just needed some extra guidance in areas where they could concentrate their time as they had an in-house marketing director, SEO, and content team.

The Challenge 

 

Decor Steals is already a successful brand but needed to drive more traffic and brand awareness from people who were not familiar with the brand.

The majority of their sales come from their email and text messaging lists, so the challenge was driving lots of new visitors to the site who would then opt-in to one of these communication touchpoints.

SOLUTIONS

SEO Consulting

Digital Elevator provided a number of consulting recommendations to help the Decor Steals team make actionable decisions based on data and SEO best-practices. These included:

  • category page recommendations for evergreen content
  • link building strategies
  • competitive analysis for content and links
  • blog aesthetic recommendations
  • email list-building recommendations

Content Marketing 

Digital Elevator saw a lot of opportunity for the Decor Steals content team to utilize our tried and true Holy Grail SEO approach, a method to target low competition, high volume keywords and topics. Because the Decor Steals team already had in-house writers, they just needed to leverage our expertise to find the appropriate ideas.

We provided four monthly topics that included the parent category, the recommended blog title, the primary and secondary keywords to target, their volume and keyword difficulty, top ranked examples, and the related buyer persona.

Full Scope of Services

Content marketing

CRO

SEO consulting

Off-page SEO

Blogs Became Valuable Source of Traffic

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1st ranked Keywords

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2x traffic growth

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200x traffic value increase

"Digital Elevator has successfully enabled high rankings across different keywords. The communication and knowledge they displayed were great. They took the time to understand and were very responsive. We couldn't be more pleased with how it has impacted our business."

Evelina Grines

Director of Marketing & Business Developement

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