Solutions
Digital Elevator initially came in with a limited scope of services because like many brands, Exclusively Hybrid had been burned by unethical SEO companies in the past. Once we gained the client’s trust, we moved on to a full scope of services to help the brand compete on a national level for their hybrid battery sales.
Starting with a new website that utilized lots of greens to evoke emotions consistent with renewable energy, we revamped the brand’s appearance to be more trustworthy and corporate. Part of this new website included a fully vamped content marketing strategy, with the initial foundations in keyword research and proper sitemap creation of the product and services pages.
Once these pages were complete and published, we moved on to a more traditional content marketing strategy that involved ongoing blogging using our Holy Grail SEO technique of finding low competition, high volume topics to cover for quick rankings and traffic generation.
Finally, after the ROI of our services was evident, the client invested in the upgrade of their website to utilize ecommerce and full automation of online transactions. We helped with WooCommerce setup, merchant services integration, tax software implementation, and automated shipping documents so their in-house team could simply pack up the batteries and ship them out.
In addition to the organic SEO services that we provided, we amplified the promotional efforts with a dedicated PPC campaign across Google Ads.
