If you've ever tried to disable double-opt in for MailChimp you know how frustrating it is to try and turn it off.
In this post you'll learn how to get around the MailChimp double opt-in and learn software integration techniques that help you use single opt-ins.
With this new knowledge you'll be able to integrate your email lists with MailChimp and get around the double opt-in in just a few minutes.
What is the MailChimp Double Opt-in?
According to MailChimp: A person who has subscribed to your list has given you permission to email them. Double opt-in is a two step version of that process. In step one, a potential subscriber fills out your online signup form. In step two, they'll click a confirmation link in a follow-up email to be added to your MailChimp list.
Why this feature limits your marketing efforts?
As a company that works with clients needing immediate lead notifications and email marketing campaigns, we, like you, have had to deal with the constraints of the MailChimp double opt-In process.
The MailChimp double opt-In Process hinders and often squelches efforts that marketers are trying to capture, and a person's emotional readiness to buy.
Because of the double opt-In process, the onus is placed on the visitor, to go into their email and confirm that they are, in fact, asking for information. How frustrating is that? You have captured a visitors information and now they have to do something else to get what they’ve already asked for.
Most marketers (i.e. us) believe that this process significantly decreases lead acquisition and sales but understand its purpose.
Well, let’s get those leads flowing again.
Four Easy Steps to Disable the MailChimp Double Opt-in
As mentioned previously, what we are suggesting is a workaround to MailChimp’s double opt-in. You can’t actually disable MailChimp’s double opt-in due to their settings; but what you can do is use other 3rd-party form engines to bypass this requirement and still build your email lists.
Step 1: Choose your form builder
In this post we will be using JotForm an easy to use online form builder that integrates seamlessly with MailChimp. Jotform has several packages that start from Free to $99 per month. Most of our clients use the Free package until traffic on their sites justify an upgrade to a paid package.
You will need to sign up for JotForm in the upper right hand corner of their site.
Step 2: Create your new form
Create your form inside JotForm. For most people with basic knowledge of form building this is a pretty easy process. They have made the interface one that guides you through the process step-by-step. If you find that you need additional help setting up your first form click here.
First: Create New Form
On the main page, after you have logged into you JotForm account, you will see a 'Create Form' button in the top left hand corner. Press this button to create your new form.
Next: Choose the type of form you would like to create. Jotform has thousands of ready-to-use forms that are easy to access and manipulate to your branding or needs.
Next: Name Your form. We suggest naming this form in a way that references the Mail Chimp list that you are integrating it with.
Next: Build Your form. Like mentioned before, the JotForm builder interface is fairly easy to use. Most of the objects in the form builder are simple-to-use drag and drop.
Once your form is completed, open a new browser window and proceed to the next step.
Step 3: Gather your API key from MailChimp
Gather your MailChimp API Key. API stands for application programming interface. Think of your MailChimp API like it's a telephone operator, connecting your apps so that they can talk freely. Your MailChimp API key allows other apps / softwares you use, in this case your 3rd-party form engine, to communicate with each other without having to request passwords each time.
First: Login to MailChimp
Next: Navigate to the the 'Account' dropdown in the upper right hand of MailChimp. Once you see the dropdown navigate to the Account button and click.
Next: In the account overview section click the 'Extras' dropdown. Once you see the dropdown navigate to the API keys button and click.
Next: In the 'API' section look for your API keys. If you haven't set one up, or would like set up another API key press create a key.
Once you have created your API key or found your API key copy they key and go back to your JotForm form and proceed to the final step.
Step 4: Connect your form to the MailChimp API
Navigate to the 'Settings' tab above your form. Once there navigate to integrations tab located to the left hand side. This will open a list of integrations that JotForm connects to. Look for MailChimp and press button.
Next paste your API Key in the API Key box. Press the authenticate button to authenticate and choose the list that you would like the from to feed.
Next click the button Complete Integration. Once this happens another box will appear and you can match the fields that you would like to pull into your MailChimp list and choose the options that you want for your list.
KEY: In the options section you will see a checkbox that says (Send Opt-In Email) make sure that this is unchecked. By leaving this unchecked the form data will bypass the Double Opt-In in MailChimp and go directly into your list.
Next press the Complete Integration button and your MailChimp integration and Opt-In bypass is now set up.
You can also direct where you want your form to go after it is set up by setting up your Thank You Page tab underneath integrations. Click here for more on setting up Thank You Page.
Finally... you can publish your form and integrate it onto your site. To do this simply click the 'Publish' tab located at the top of your form and send a direct link or choose one of the embed options like (Embed Code, Source Code, IFrame, Feedback Button, Pop-Up or Lightbox).
Remember to test and make sure your form is populating your Mailchimp List properly.
Bypass the MailChimp Double Opt-in Today!
There are several ways to bypass MailChimp’s Double Opt-In. You can find other references out there for other form engines such as Wufoo Forms. We have found that there are similar processes to bypass.
If you have any questions about this process, want to share your experience with MailChimp’s double opt-in, or are wondering how to integrate this with your 3rd -party software, feel free to leave a comment or reach out to us today.