SaaS Marketing
There's no question that SaaS marketing is unique. But what makes it so distinct? And how can you best take advantage of the opportunities it presents? In this resource hub, we'll answer those questions and provide some curated assets (created by a SaaS marketing agency) for marketers looking to succeed in the SaaS space. Stay tuned – it's going to be a great ride!
SaaS Case Study: Startup Launches and Gets Acquired in Under Two Years
Read about how we helped a SaaS productivity analytics company craft a multi-channel digital marketing strategy that helped them get acquired
SaaS Marketing Case Studies
How do you know what SaaS marketing techniques work best? One way is to study what has worked for other SaaS companies who have raised funds or had successful exits.
Check out some of our SaaS success stories with brands that have deployed impactful SEO, content marketing, PPC, and email marketing campaigns with strategic help from Digital Elevator.
SaaS Marketing Resources
SEO
PPC
Strategy
WEBINAR
4-step SaaS Content Marketing Strategy Revealed: Meet Sales Pipeline Goals in 3-months
On-Demand
30 MINUTES
How to Create a SaaS Content Marketing Strategy for Long-term Success
Here’s what you'll learn:
- The ROI of Content Marketing
- Content Marketing Buyer Personas and Understanding Your Reader
- Why Content Marketing Strategy is All About the Competition
- Content Marketing Best Practices
- Badass Content Marketing Examples
SaaS PPC Tips for TOF, MOF, BOF (Sales Funnels)
Here’s what you'll learn:
- How to create ToF PPC campaigns
- How to create MoF PPC campaigns
- How to create BoF PPC campaigns
- Examples of SaaS brands who a leveraging PPC right in all areas of the funnel
- Pro tips to keep you on track
5 SaaS Email Campaigns for Kick-Ass Start-Ups
Here’s what you'll learn:
- A definition of the types of targets and the messaging that surrounds them
- An email marketing messaging framework that works
- Five types of campaigns to move customers down a funnel