// Case study

ARELIA

Web Design

About ARELIA

ARELIA is a cloud-based “Music Business OS” headquartered in South Florida. The platform consolidates streaming analytics, earnings tracking, fan data, publishing information, and direct SMS messaging into a single dashboard, with integrations across distributors, PROs, merch platforms, and social. The target buyer is independent artists, bands, and small labels who currently juggle six tools and a spreadsheet.

The Build

Musicians don’t read SaaS marketing pages the way SaaS buyers do. The site needed to read as an artist’s tool — not an industry platform — while still proving the data infrastructure is serious. We led with the dashboard itself, showed real screens rather than abstract value-prop illustrations, and let the visual identity sit somewhere between a record label and a developer tool.

Design Style

Modern, tech-forward, and unmistakably built for creatives. Dark backgrounds anchor the layout with bright cyan and teal accents that read as energetic but never neon. Bold sans-serif headlines, generous typographic contrast. Card-based sections show dashboard analytics interfaces interleaved with band photography. The tone is aspirational but accessible — industry-grade tooling that an independent artist won’t be intimidated to open at 2 a.m.

Homepage

ARELIA homepage

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