// Case study
Client Savvy
Web Design
Founded in 2004 and headquartered in Raleigh, North Carolina, Client Savvy helps professional services firms — AEC, consulting, legal, accounting — understand and act on client feedback. Their CX platform and consulting practice have served nearly 500 firms across 20 time zones. Client Savvy is now a ClearlyRated company.
Client Savvy sits at the intersection of two things B2B buyers rarely shop for the same way: a consulting engagement and a SaaS platform. The site needed to explain both clearly, surface the right entry point for firm leaders, and convey thought-leadership weight without devolving into generic CX jargon. We structured the experience around three pillars — strategy, measurement, outcomes — with distinct paths for buyers exploring CX as a discipline versus deploying the platform.
Confident, editorial, B2B refined. Layouts emphasize hierarchy and quotable insight over decorative flourish. Typography is clean and serious; color is restrained with strategic accent use. Imagery leans toward professional environments and data visualization rather than stock people. The whole site reads like an authority that wrote the book on its category.
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