Contractor SEO Case Study- GC Flooring Increases Lead Generation by 40%
40%
Lead generation increase
Industry: Flooring contractor
Services: Local SEO, content marketing, link building, email marketing, web development
The Challenge
Solutions
GC Flooring Pros had existing Google My Business listings that we helped manage and optimized. We also created central locations pages for each hub and pointed the Google My Business page to those pages, as this is best-practice for multi-location local SEO. We created individual citation campaigns across each of these locations to help reinforce local rankings, leading to improved rankings in the map pack and organic listings.
We then went on to build out and optimize local service pages for all the various flooring services the company provides. After these foundational SEO elements were in place we went on to reverse engineer competitor content and created blogs to drive traffic, natural links, and to increase overall site domain rating. These efforts help build brand awareness but also drive link equity to all the service pages, helping the site rank for over 2,500 keywords.
GC Flooring also benefits from automated posting of content to their Google My Business page and has an automated newsletter that is sent out from an RSS attached to their MailChimp account.
GC Flooring Increased Leads by 40%
We have worked with GC Flooring Pros for years and since coming on board have increased their organic leads by 40%. They have a full-time sales representative who is able to fill his calendar with leads and they continue to grow and scale the company across the northern Dallas area.
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