// Case study
KPI Direct
Web Design
KPI Direct is a business performance management firm based in Maine offering fractional CMO and CFO services across growth marketing and finance/operations. Their work spans emerging consumer brands, medical technology, health and wellness, and Fortune 500 enterprises — a deliberately wide spread that demanded clear positioning on the site.
“Fractional CMO/CFO” lives in a crowded category where almost every consultancy sounds the same on the homepage. The site needed to convey enterprise-grade credibility without alienating the emerging-brand founders who make up much of their book. We split the architecture into two clear service tracks — Growth Marketing and Finance & Operations — and let client logos do the trust-signal heavy lifting in the hero.
Minimal, professional, restrained. Dark navy text on white with teal/blue accents. Modern sans-serif throughout. Generous whitespace and centered content blocks signal “this firm is confident and doesn’t need to shout.” Client logos serve as the dominant visual element, replacing decorative imagery. The tone is enterprise-credible without being stuffy.
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