Wave Treatment Centers

The Build

Wave Treatment Centers is a founder-led interventional psychiatry practice offering TMS, Spravato®, ketamine therapy, and evidence-based addiction treatment across Vero Beach, Florida and telemedicine in Florida and Pennsylvania. They came to us with two separate websites and a message that was getting lost between them.

We rebuilt the whole thing on Astro deployed to the Cloudflare edge — the same static-first, performance-engineered process we use on every site. The result is a single, fast, patient-focused website that scores in the upper 90s for desktop PageSpeed and a perfect 100 on mobile.

Two Sites, One Home

Wave was running two disconnected websites. We migrated both into a single Astro build, consolidating the content, redirects, and structure so patients — and search engines — have one clear destination instead of two competing ones. We rebuilt the navigation from the ground up around how patients actually search, organizing the site by Treatments, Conditions, Locations, and audience so the right person lands on the right page.

Leading With the Condition, Not the Jargon

The most meaningful change was to the hero. The original messaging led with the technically-named treatments — the modalities a clinician knows by name but a patient in crisis doesn’t search for. We flipped it: the hero now leads with the condition the patient is living with — “Advanced Treatment Options for Depression and Addiction” — and keeps the treatment names (TMS, Spravato®, ketamine) as the supporting answer. It meets people where they are, in their own words, and only then introduces the clinical how.

AI Imagery That Fit the Brand — and the Risk Profile

The client wanted a calm, ocean-themed visual direction to match the “Wave” brand. For a behavioral-health practice, even licensed stock photography carries real legal and privacy risk — using recognizable people to represent patients in an addiction or mental-health context is a liability most stock licenses don’t cleanly cover. So we generated custom AI imagery instead: warm, coastal, on-brand visuals that carry the emotional tone the practice wanted with none of the model-release or misrepresentation exposure. It was the right call for the industry, not just the aesthetic.

The Result

One fast, cohesive website that loads almost instantly, reads clearly to the patients Wave actually serves, and looks the way a modern, founder-owned practice should. Near-perfect PageSpeed, consolidated infrastructure, and a message built around the person on the other side of the screen.