Today’s healthcare SEO agencies are the driving force of some of the most sought-after health brands and health content. Their expertise lies in what Google calls YMYL, or “your money or your life,” a unique subset of industries that are more heavily scrutinized when it comes to credibility and trust. Today, healthcare agencies are also paving the way for AI SEO, as many consumers are shifting to LLMs like ChatGPT to find information on topics and brands.
The list below was curated based on our knowledge of the top healthcare SEO agencies. Considerations include specialization, notable client list, case studies, reviews, and our general industry knowledge of the leaders of these companies and their teams. While this is our list, we kept it as objective as possible and tried to identify healthcare SEO agencies that focused on specific areas of the vertical.
- Table of Contents
- Digital Elevator – Best for: B2B Healthcare SEO Plus AI/LLM Visibility
- Cardinal Digital Marketing – Best for: Local & Multi-Location Provider Groups
- Intrepy Healthcare Marketing – Best for: Specialty Practices and Roll-Ups
- Tidal Health Group – Best for: Measurable Physician Authority
- The Status Bureau — Best for: Patient Bookings and Local Visibility
- Healthcare Success – Best for: Large-Scale Local SEO Governance
- First Page Sage – Best for: B2B Healthcare Thought Leadership
Table of Contents
Digital Elevator – Best for: B2B Healthcare SEO Plus AI/LLM Visibility
Digital Elevator, a marketing agency with nearly 15 years of experience, specializes in B2B healthcare SEO. They are known for their focus on bottom-funnel content and product/service page SEO approach, strategies that concentrate on what they call “money-making pages.”
Their expertise in SEO, content marketing, and AI optimization helps small to mid-market companies increase their visibility in both traditional and generative search. The agency’s services all stem from SEO and include content strategy, competitive intelligence, bottom-funnel content marketing, PR, and UX/UI design, drawing on a history that includes Fortune 500 work.
Specialization:
- SEO- Product/Service Page Optimization
- SEO-driven Content Strategy & Creation
- UX/UI & Conversion Rate Optimization
- AI Search Optimization
Ideal client:
- Small businesses to mid-market enterprise
Client examples:
- McKesson
- Champions Oncology
- Waters Corp
- DuvaSawko
Cardinal Digital Marketing – Best for: Local & Multi-Location Provider Groups
Cardinal builds and scales SEO for provider networks. Their program structure covers location architecture, Google Business Profile strategy, and multi-location citation management, then layers AI search optimization on top. They have scaling groups from dozens to hundreds of sites and supporting de novo launches and M&A roll-ups with ranking roadmaps and KPI forecasting. Their case studies include national mental health, infusion centers, dermatology, and DSOs with location counts in the hundreds.
Specialization:
- Local SEO at scale for multi-location systems
- Google Business Profile management and location architecture
- AI and answer-engine optimization
- HIPAA-aware analytics and reporting
- Technical SEO for complex site structures
Ideal client:
- National behavioral health networks managing multiple clinic locations.
Client examples:
- LifeStance Health
- Advanced Reconstructive Surgery Alliance
- SENTA
- Canadian orthodontic partners
Intrepy Healthcare Marketing – Best for: Specialty Practices and Roll-Ups
Intrepy builds patient-growth SEO programs for specialty medical practices, multi-location groups, and PE roll-ups. Their case work in orthopedics reports a 51% lift in organic traffic in six months and a 101% increase in traffic from Google Business Profile (Modern Orthopaedics of NJ), with other orthopedic results showing 53% organic growth and large gains in paid conversions year over year. The team focuses on local search, service-line pages, listings governance, and site hygiene, and supports groups across 40 or more subspecialties. Their materials position SEO as a direct driver of appointments and clinic volume rather than a stand-alone channel.
Specialization:
- Specialty practice SEO and service-line pages
- Local SEO for single and multi-location practices
- Content mapped to appointment growth
- Technical SEO and site hygiene
- Reputation and listings support
Ideal client:
- Single-location practices
Client examples:
- Tennessee Orthopedic Clinics
- Carolina Orthopaedic and Neurological Associates
- Nore Womens Health
Tidal Health Group – Best for: Measurable Physician Authority
Tidal is known for its HealthAuthority CMS, a WordPress-based theme and plugin built to model medical entities, connect physicians to organizations, and publish structured data at scale. The stack automates healthcare schema, on-page templates, and knowledge-panel signals, then ties results to attribution reporting and conversion tracking. Case materials show HealthAuthority CMS driving topic clustering, richer entity markup, and measurable gains in qualified traffic and downstream conversions. The firm also supports ADA-aligned development and SEO operations for MSOs, hospital service lines, and consumer health technologies.
Specialization:
- Healthcare schema and entity-based SEO
- Knowledge-panel development and brand SERP management
- Repeatable on-page frameworks for consistent rollout
- Analytics and ROI attribution tailored to healthcare
Ideal client:
- Institutes that need visible clinical authority and clean measurement.
Client examples:
- Pelvic Rehabilitation Medicine
- Viva Eve
- Weil Foot and Ankle Institute
- Manhattan Cardiology
The Status Bureau — Best for: Patient Bookings and Local Visibility
The Status Bureau designs healthcare SEO around one goal: more booked appointments. Their programs combine location SEO, Google Business Profile management, technical fixes, and service-line content that addresses common patient questions and encourages visitors to make calls or schedule online. They run structured audits, then maintain ongoing campaigns with link building, directory cleanup, and location pages for multi-clinic groups. Accessibility reviews and clear copywriting support providers, clinics, and health apps that need search visibility and a clean path from search result to booking.
Specialization:
- SEO for patient bookings with keyword, competitive, technical, and localization research.
- Off-site and location SEO including Google Business Profile, reviews, directories, local content, and link building.
- Technical SEO audits and ongoing campaigns for healthcare sites and apps.
- Accessibility audits for ADA, WCAG, and AODA compliance.
- Content strategy and writing for providers, therapists, medispas, physio/chiro clinics, and health tech.
Ideal client:
- Health organizations that need local visibility and a bookings-first plan
Client examples:
- Diabetes Canada
- Centric Health
- Forward Wellness
- Pharmamart
- Allergic Living
Healthcare Success – Best for: Large-Scale Local SEO Governance
Healthcare Success builds and governs local SEO programs for multi-location provider groups. Their case studies show work for dermatology, urgent care, and other PE-backed networks. One case includes an Illinois dermatology group reporting year-over-year lifts such as 243% more Google Business Profile views, 114% more local searches, and 82% more organic clicks. Their playbooks cover location architecture, per-location pages, listings and citation management, and reporting built for operators who track patient calls and revenue by market. They also publish training and webinars on multi-location execution and “near me” visibility for healthcare systems.
Specialization:
- Local SEO governance across many locations
- Location, architecture and service-line templates
- Technical SEO and site performance
- Processes for multi-site rollout and QA
- Reporting aligned to market-level goals
Ideal client:
- Large provider organizations that need consistent local visibility
Client examples:
- PlasmaSource
- PE-Backed Urgent Care Group
- Texas Endovascular
First Page Sage – Best for: B2B Healthcare Thought Leadership
First Page Sage builds SME-driven editorial programs that tie content directly to conversion paths and the pipeline. Their healthcare and medtech work combines thought leadership with SEO and includes documented programs for medical device clients, such as an automated glucose monitoring launch supported by custom SEO and ongoing ghostwritten content. They publish benchmark reports on SEO ROI and industry KPIs, with recent medtech metrics drawn from 34 clients and guidance on timelines to positive ROI within 6 to 12 months. Their approach stresses measurement, conversion tracking, and editorial governance so that regulated content performs and can be audited.
Specialization:
- SME-driven editorial programs for regulated topics
- Thought leadership mapped to revenue pages
- Long-cycle B2B SEO for medtech and device companies
- Editorial operations, calendars, and governance
Ideal client:
- B2B healthcare with SME who need a consistent pipeline from content.
Client examples:
- GoHealth UrgentCare
- Dignity Health
- Constellation Behavioral Health
- Sierra Wireless
FAQ
Should I focus on a certain type of healthcare SEO agency?
Yes. Some agencies, like Digital Elevator, focus on B2B and SEO-driven content, while others focus on B2C or HCP SEO. If you are a medical practice for example, you’d want to work with an agency that focuses on local SEO and related factors like Google Business Profiles and reviews as opposed to national SEO campaigns.
How is “AI SEO” relevant to healthcare now?
AI-driven search is influencing how patients and buyers discover services. Agencies are adding AI search audits and content patterns that surface in AI overviews while preserving classic rankings. Many patients do their top funnel research entirely in tools like ChatGPT, so understanding this nuance and focusing on bottom funnel strategies is what the future looks like.
Do small practices and large systems need different SEO strategies?
Yes. Small practices gain most from local SEO, reviews, and clear service pages. Systems need scalable location architecture, location-level content, and governance to keep NAP and analytics consistent.
