Medtech
For medtech marketing leaders selling into clinicians, procurement, and labs.

Be the medtech AI mentions when buyers research.

AI visibility programs for medtech, life-science instrumentation, and diagnostics companies. We build the brand mentions, Reddit signal, media links, and earned media AI assistants weight — paired with on-site fixes that unblock the signal you already have. Run as a scoped program against a specific gap, or as an ongoing engagement.

// AI Visibility Report · See why AI doesn’t mention your brand.

Free for qualified teams · 30-sec application · No credit card

// Why medtech is invisible in AI

The signal is the gap. Not the engineering.

Medtech buyers — clinicians, biomedical engineers, lab directors, procurement — increasingly start their research in ChatGPT, Perplexity, and Claude. The vendors AI assistants mention get shortlisted. The vendors that don't, miss the meeting before it's even scheduled.

What's usually missing isn't credibility. It's the off-site signal AI assistants weight: brand mentions across third-party content, Reddit and community presence, links from earned media, and on-site issues throttling indexing. Generalist agencies don't build that signal — they templatize a SaaS playbook and miss the actual gap.

That gap is exactly what we close.

◇
AI shortlists competitor devices, not yours
⊘
No structured Reddit or community signal
↗
Strong evidence offline, weak digital mention
∅
Earned media doesn't translate to backlinks
◈
On-site signals throttle existing authority
⟳
Generalist agencies miss the buyer
// Past clients

A few of the brands we've worked with.

McKessonHalo LabsKelly ServicesHarmonicFitness Mentors
// How it works

Start with the report. Then pick the shape.

01

Phase 1 · Free AI Visibility Report

We run a report across industry queries to see where your brand currently shows up in ChatGPT and Google AI Overviews — and where competitors are getting mentioned instead. You get a scored report with the highest-impact things to fix first.

02

Phase 2 · Choose how the work runs

Two shapes, the same work underneath. A scoped program targets a specific, named gap against a fixed price and a defined outcome. An ongoing Managed AEO/SEO engagement keeps content, mentions, technical fixes and reporting running month over month. The report tells you which one your gap actually calls for — and most teams move between the two as coverage builds.

03

Phase 3 · Build and report

Based on what the report surfaces and what aligns with your priorities, we work on on-site signal fixes, off-site signal building (brand mentions across third-party content, Reddit and community presence, media links, earned media), or both. The mix is dialed to your specific gap. Whichever shape you pick, you get a line-by-line report every month of exactly what shipped.

// Proof of work

Numbers from past engagements.

BMG Labtech AI Visibility
+

AEO mentions on instrumentation queries

Life-science instrumentation manufacturer. Link building, AEO, and UX/UI work positioned BMG inside AI answers for plate-reader and microplate-assay categories.

ResusciTech Managed AEO/SEO
+

organic visibility on resuscitation queries

Medical device company. SEO, UX/UI, and competitor analysis for emergency-medicine product line — including category-level content built around how clinicians and trainers actually research alternatives.

Halo Labs AI Visibility
1,182%

increase in LLM-referred sessions

Adjacent biotech instrumentation case. Restructured content architecture around answer-intent queries and built off-site signal that compounded beyond the engagement.

Champions Oncology AI Visibility
1,782%

increase in sales pipeline

Oncology services category. Earned media and authority signal drove qualified pipeline. Demonstrates the path from category authority to enterprise pipeline in regulated life-science buying.

// From the field

What our clients say
about working with us.

“

I hit the jackpot when I hired Digital Elevator for their SEO services. They are truly Search Engine Optimization experts. My revenue doubled in two months, which easily covers the cost of the monthly service.

Eddie Lester
Eddie Lester CEO/Founder, Fitness Mentors
“

What was initially some service page sales copy led to evaluations into our overall sales cycle and how content and email opt-ins through white papers and our revenue calculator tool could be leveraged to generate more leads.

Chris Morrison
Chris Morrison Director of Marketing, McKesson BPS
“

Digital Elevator worked with my budget, put a plan in place, and their team of SEOs, web developers, and writers is second to none. My website traffic is growing consistently and the sales and leads generated are providing us the opportunity to expand.

Alex Valler
Alex Valler CEO, Exclusively Hybrid
// Medtech-specific questions

What medtech marketers ask before signing on.

What does an engagement actually include?

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Every engagement opens with a free AI Visibility Report. From there the work targets whichever signals the report surfaces — on-site fixes, off-site signal building (brand mentions, community presence, links from earned media), or both. You can take that as a scoped program aimed at one named gap, or as an ongoing Managed AEO/SEO engagement that also carries content production, technical work and monthly reporting. Either way you get a line-by-line report of everything shipped.

How long is the engagement?

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It depends which shape you take. A scoped AI Visibility program runs three months to a defined outcome and then ends. Managed AEO/SEO runs on a 12-month engagement, because search and AI visibility compound and a program judged on its first quarter gets steered toward vanity metrics instead of the pages that drive pipeline — with a 30-day cancellation notice and no early-termination fee if it genuinely is not working. Exact terms are set out in your proposal before you sign.

Do you understand the medtech buyer?

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Yes. We've worked across instrumentation, devices, diagnostics, and adjacent life-science categories. The buying committee for medtech is structured very differently than B2B SaaS, and the mention signals AI assistants weight differ accordingly. Our work is tuned to that.

How is this different from a generalist B2B agency?

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Generalist agencies template a SaaS playbook onto medtech and miss the buyer. Our program focuses specifically on the off-site signals AI assistants weight — brand mentions, Reddit and forum presence, earned media, media links — plus the on-site issues that throttle indexing of the authority you already have.

How is this different from a med-device PR firm?

+

Traditional PR focuses on media placements, awareness, and message control. We focus on the digital mention signals AI assistants pull from — brand mentions across the open web, Reddit and community signal, link signal from earned media. The two functions complement; most clients keep their existing PR firm.

What if our category requires heavy compliance work?

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Compliance-heavy work is generally not the best fit for our program model. We focus on off-site signal building and on-site optimization — work that doesn't require regulatory pre-approval. If your category needs significant compliance review, we'll flag that during or after the report so you can plan accordingly.

How long until mention lift becomes measurable?

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Initial mention lift typically becomes measurable in the weeks following the first placements as new content indexes and AI assistants begin pulling from it. Compound effects extend over the following months as signal propagates.

Will this conflict with our existing distributor or rep network?

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No. Reps close deals; AI visibility expands the top of funnel by being present when clinicians and procurement first research the category. The two functions complement.

// Start with the free report

See where clinicians
aren't seeing your device in AI.

See if you qualify for a free AI Visibility Report. We'll run industry-specific queries across ChatGPT and Google AI Overviews and show the highest-impact things to fix first.

Free · Industry-specific findings · No credit card