The project was executed through a multi-faceted strategy focused on precision and authority.

First, we developed a comprehensive link-building strategy. This began by identifying the primary products the client wanted to be known for. We conducted a thorough competitive analysis to forecast the number and quality of links required to secure top rankings for each target keyword. Our approach blended strategic outreach with digital PR tactics to earn high-quality backlinks from authoritative and hard-to-reach life science, healthcare, and biotech websites.

Second, we implemented an Answer Engine Optimization (AEO) strategy to position BMG Labtech as a definitive source in Google’s AI Overviews. By creating and promoting content that directly answered key industry questions, we focused on securing branded citations within these AI-generated summaries.

Third, we undertook a UX/UI redesign project for the target product pages, the company’s blog, and revisited the entire contact form process to make it more seamless and intuitive. The goal was to create a more intuitive and engaging user experience to improve conversions, ensuring that the increase in traffic would translate to meaningful user actions. These updates are pending publication by the client.