If you are comparing B2B content marketing services, the right agency depends on where your growth is getting stuck. Some teams need better strategy and messaging, others need more output without quality slipping, and others need content that directly supports pipeline and sales conversations. Here are seven strong options, with clear “best for” positioning and real client examples where the agency shares them publicly.
1) Digital Elevator: Best for – SMBs who want AEO/GEO-friendly content
Digital Elevator is built for SMBs that need content to do more than “rank.” They lean into the AEO shift (Answer Engine Optimization) by pairing strong subject-matter writing with structure and intent that makes content easier to surface in AI-driven discovery. That is useful when buyers are asking for vendor comparisons, best-in-class lists, and product category guidance inside AI tools, then clicking through only when something looks credible.
Their content work tends to sit close to revenue: bottom-funnel pages, conversion-focused narratives, and editorial that supports decision-making. They lean heavily into AI-driven workflows built with their proprietary practices for creating best-in-class content strategies delivered with precision and speed, making them extremely valuable to SMBs that want a fast-moving agency at a fair price.
Client examples:
- McKesson
- Halo Labs
- Champions Oncology
- OEM Bimmerparts
- Fitness Mentors
2) ClearVoice: Best for – Managed content production with a deep bench of vetted writers
ClearVoice is a practical choice if your main issue is consistent production at scale. They combine a managed workflow with access to a large network of specialized writers, which helps when your content spans multiple products, audiences, or verticals. For many marketing teams, that structure matters as much as the writing itself, since it reduces the time spent recruiting freelancers and rebuilding process every quarter.
They are often a good fit when you already have positioning and you need reliable execution, editorial control, and repeatable throughput. ClearVoice can also be helpful if you want a partner that can support different content types under one roof, rather than juggling separate vendors for blogs, SEO pages, and campaign assets.
Client examples:
- Intel
- Cisco
- Intuit
- McKesson
3) Beam Content: Best for – Expert-driven thought leadership that does not read like generic SEO copy
Beam Content is a strong pick when you want content to feel like it came from your smartest people, not a template. Their approach leans on capturing expertise through interviews and turning it into long-form assets and social content that supports real GTM needs. That is especially useful for teams in competitive B2B categories where buyers can tell immediately when a piece is shallow.
They are also a fit when distribution and repurposing matter, since thought leadership that never leaves the blog rarely earns its keep. If your brand depends on trust, clarity, and a distinct point of view, Beam’s style can help you sound more like a leader and less like “another vendor with a content calendar.”
Client examples:
- Typeform
- Dooly
4) Gorilla 76: Best for – Manufacturers and industrial B2B companies selling complex solutions
Gorilla 76 is tailored to industrial and manufacturing B2B, where the buyer journey is long, technical, and credibility-driven. They understand how to build content that educates engineers, operations leaders, and executives without turning everything into marketing gloss. That matters because industrial content often has to function as pre-sales enablement, answering the questions that come up before a prospect ever fills out a form.
Their programs tend to connect content, website performance, and pipeline outcomes, which is useful when leadership wants to see business impact, not vanity metrics. If you sell custom equipment, contract manufacturing services, or specialized industrial technology, they are built for that reality.
Client examples:
- Davron Technologies
- American Piping Products
- TruQC
- The Korte Company
5) Velocity Partners: Best for – High-end B2B positioning, messaging, and campaign-grade creative
Velocity Partners is a strong option when the real problem is not output, but differentiation. They are known for sharpening positioning and building creative that makes complex B2B products easier to understand and harder to ignore. If your current content sounds like everyone else in your category, the fix is often messaging and narrative, not another batch of blog posts.
They also suit teams that want fewer, stronger pieces that carry more weight across the funnel, like campaign hubs, high-impact landing pages, and sales-ready narratives. This approach can be especially useful around launches, rebrands, category creation, or when sales and marketing need a shared story that holds up in real conversations.
Client examples:
- Demandbase
- Calm Business
- Canfor
- InVision
6) ProperExpression: Best for – Content tied directly to leads and revenue goals
ProperExpression is geared toward teams that want content to map cleanly to revenue outcomes. Their positioning centers on a full-stack growth approach, which is useful when content must work alongside SEO, distribution, automation, and funnel performance. If you have traffic but weak conversions, or leads that do not match your ICP, a performance-minded content partner tends to matter more than raw publishing speed.
They also highlight GEO as part of their toolkit, which can help when you want content built for both traditional search and the way AI systems surface answers. For B2B teams that want a tight link between content and measurable impact, they are a reasonable shortlist candidate.
Client examples:
- Verdence
- RFG
- Unifund
- deskDirector
7) Uplift Content: Best for – B2B SaaS case studies and conversion-focused long-form assets
Uplift Content is a solid option if you want a specialist that leans heavily into the pieces that help close deals, especially case studies, ebooks, white papers, and blog content for B2B SaaS. They are a good fit for lean teams that have a strong product but need sharper proof, clearer storytelling, and customer-led assets that sales can actually use. Their positioning is also narrower than a full-service growth agency, which is helpful if you want a partner focused on writing and editorial delivery rather than bundling everything into a broader marketing retainer.
Client examples:
- ClickUp
- Okta
- WalkMe
- ON24
Conclusion
If you are an SMB and need a fast-moving partner with AI visibility baked into it’s content marketing, Digital Elevator is a great option. If your needs are broader, the best choice depends on your bottleneck: ClearVoice for managed scale, Beam for expert-led thought leadership, Gorilla 76 for industrial markets, Velocity for high-end positioning and creative, ProperExpression for revenue-tied growth systems, and Uplidt for steady long-form SaaS production.
FAQ
What should I expect from B2B content marketing services?
Most engagements include strategy (ICP, messaging, editorial plan), creation (blogs, landing pages, case studies), optimization (SEO and sometimes GEO), and reporting. Some agencies also support distribution and repurposing for email, sales enablement, and LinkedIn.
How do I choose among these agencies quickly?
Pick based on what is currently limiting growth: unclear positioning, not enough output, low conversions, weak lead quality, or a specialized audience that generalists struggle to write for.
Do I need GEO now, or is SEO enough?
SEO is still foundational, but more buyers are using AI interfaces during research. GEO is essentially making your content easy for AI systems to interpret and surface, which usually means stronger structure, clearer answers, and more credible topical coverage.
How many content pieces per month is “normal”?
It varies by team size and funnel needs. A common pattern is a mix of a few high-intent pages (product, solutions, comparisons) plus supporting articles, rather than publishing volume for its own sake.What is the biggest mistake companies make with B2B content?
Publishing top-of-funnel content without a clear path to conversion, and without assets that sales can actually use. A smaller set of bottom-funnel pages and strong proof content often outperforms a large, generic blog library.
