Medical device SEO has become essential for manufacturers seeking to reach healthcare providers, hospital systems, and other B2B buyers who increasingly begin their purchasing research with online searches. In fact, 79% of healthcare providers planned to use SEO to reach more leads, reflecting the shift toward digital research in medical device procurement.
The list below was curated based on our knowledge of the top medical device SEO agencies. Considerations include specialization, notable client list, case studies, reviews, and our general industry knowledge of the leaders of these companies and their teams. While this is our list, we kept it as objective as possible and tried to identify medical device SEO agencies that focused on specific areas of the vertical.
- Table of Contents
- Digital Elevator – Best for: B2B SEO Plus AI/LLM Visibility
- Healthcare Success – Best for: Enterprise Medical Device SEO
- Aha Media Group– Best for: B2C Medtech Messaging
- SEO Discovery– Best for: Target Audience Identification
- Thrive Internet Marketing Agency– Best for: SEO Combined with Other Channels
- Stratabeat– Best for: Technical Content Programs
- First Page Sage – Best for: Thought Leadership SEO
- FAQ
Table of Contents
Digital Elevator – Best for: B2B SEO Plus AI/LLM Visibility
Digital Elevator, a marketing agency with nearly 15 years of experience, focuses on B2B medical device SEO with an emphasis on product page optimization. Their approach targets what they call “money-making pages,” optimizing the specific pages where prospects make purchasing decisions rather than focusing solely on blog content. This methodology proves particularly effective for medical device companies selling to healthcare providers, hospitals, and other B2B buyers.
Their medical device SEO work targets high-intent commercial keywords that meet buyers closest to their decision-making process and optimizes these pages accordingly. As an additional layer, Digital Elevator provides conversion rate optimization (CRO) services steeped in UX/UI for updated project page design and development that increases conversions. These services, combined with content strategy, content marketing, and AI search optimization help small to mid-market companies increase visibility in both traditional search engines and generative AI platforms. Their history includes work with Fortune 500 healthcare companies, bringing enterprise-level SEO strategy to emerging medical device brands, often at a fraction of the price.
Specialization:
- B2B medical device SEO and product page optimization
- SEO-driven content strategy and creation
- AI search optimization for ChatGPT and other LLMs
- Public relations
- UX/UI and conversion rate optimization
Ideal client:
- Small businesses to mid-market enterprise
Client examples:
- McKesson
- TubeWriter
- Waters Corp
- BMG Labtech
Healthcare Success – Best for: Enterprise Medical Device SEO
Healthcare Success builds and governs SEO programs for large medical device companies and enterprise medtech organizations. Their case studies show work for medical device manufacturers, healthcare technology companies, and private equity-backed medtech firms. Their playbooks cover site architecture, product page templates, technical SEO, and reporting built for organizations that track leads and revenue by product line and market.
Specialization:
- Enterprise medical device SEO programs
- Site architecture and product page templates
- Technical SEO and site performance
- Processes for multi-product rollout and QA
- Reporting aligned to business goals
Ideal client:
- Large medical device companies and enterprise medtech organizations
Client examples:
- PlasmaSource
- Texas Endovascular
- SynergenX
Aha Media Group– Best for: B2C Medtech Messaging
Aha Media Group supports medical device companies through SEO, content strategy, and clinical messaging development. They focus on long-form content, educational assets, and product-related resources designed to improve both rankings and clarity of communication. Their editorial teams are trained to write within regulatory expectations for device claims, which is a significant advantage in medtech SEO.
Specialization:
- Medical device SEO and regulated content writing
- Long-form educational and clinical-facing materials
- Content governance and editorial review systems
- SEO programs tied to product positioning and clarity
Ideal client:
- Medical device companies needing clinically precise content that remains SEO-ready
Client examples:
- Memorial Healthcare System
- INova
- AlinaHealth
SEO Discovery– Best for: Target Audience Identification
SEO Discovery offers SEO programs built specifically around medical device terminology, B2B search patterns, and regulatory constraints. Their approach emphasizes keyword research that identifies the actual buyers and decision-makers in each device category, allowing companies to understand who is searching for their products and how those users frame their clinical or operational needs. Their work also includes technical improvements and link-building campaigns appropriate for healthcare topics. They are a practical option for early-stage device companies that need structured SEO without enterprise-level costs.
Specialization:
- Medical device SEO with category-based keyword targeting
- Technical SEO and site consolidation
- International SEO for cross-market device distribution
- Link development suitable for healthcare pages
Ideal client:
- Small to mid-sized medical device manufacturers seeking cost-sensitive SEO support
Client examples:
- Anand Medical Spa
- Essentia Medicals
Thrive Internet Marketing Agency– Best for: SEO Combined with Other Channels
Thrive Internet Marketing Agency operates as a general digital marketing agency with a dedicated service line for medical device SEO. Their work includes keyword strategy, technical upgrades, UX improvements, and optimization of product catalog pages. For device manufacturers needing multiple disciplines—SEO, PPC, and design—under one provider, their full-service model can be convenient.
Specialization:
- Medical device SEO for product pages and B2B search
- Technical SEO and crawl improvements
- PPC and paid search aligned to device categories
- UX and conversion optimization for buyer journeys
Ideal client:
- Medical device companies seeking an agency that handles multiple channels under one program
Client examples:
- Seismic Audio
Stratabeat– Best for: Technical Content Programs
Stratabeat is a medical device marketing agency that focuses on SEO and content for B2B companies in regulated healthcare and technology markets. Their programs concentrate on qualified pipeline growth, using technical SEO, topic and keyword strategy, and long form content to reach clinical and economic decision makers involved in device purchases.
Specialization:
- Medtech and medical device SEO programs for B2B companies
- Content strategy and development for technical and regulatory topics
- Conversion rate optimization for device and solution landing pages
- Analytics, topic research, and testing informed by buyer behavior
Ideal client:
- Medical device and medtech companies that want SEO and content directly tied to measurable lead and pipeline growth
Client examples:
- ProHealth Partners
- GE Healthcare
First Page Sage – Best for: Thought Leadership SEO
First Page Sage builds SME-driven editorial programs that position medical device companies as thought leaders while driving measurable organic traffic and leads. Their approach combines deep subject matter expertise with SEO to create content that performs in search engines and establishes brand authority in regulated industries. This methodology proves particularly effective in medical devices, where trust and credibility directly influence purchasing decisions.
Specialization:
- Medical device SEO and content marketing
- Thought leadership mapped to revenue pages
- SME-driven editorial programs for regulated topics
- Long-cycle B2B SEO campaigns
- Editorial operations and governance
Ideal client:
- B2B medical device companies with subject matter authorities
Client examples:
- Biovia
- Kiverdi
- Altoida
FAQ
Should I focus on a certain type of medical device SEO agency?
Yes. The best approach is to match the agency’s specialty to your specific business model and goals, as each one focuses on a different area of the medical device vertical. For example,
Digital Elevator is best for B2B SEO focused on product page optimization and AI/LLM visibility. Others, like Stratabeat, focus on technical content programs designed to drive qualified pipeline growth for B2B medtech companies.
How long does it take to see results from medical device SEO?
Medical device SEO typically shows initial improvements in 3 to 6 months, with meaningful lead generation impact at 6 to 12 months as content builds authority and rankings improve. B2B medical device SEO often takes longer than consumer SEO due to lower search volumes, higher competition for commercial keywords, and the need to rank for multiple product and solution terms. The timeline depends on competition in your device category, the current state of your website, and the comprehensiveness of the SEO program.
What makes medical device SEO different from general B2B SEO?
Medical device SEO faces unique challenges, including YMYL (Your Money or Your Life) quality standards from Google, FDA compliance requirements for product claims, and the need to communicate with both clinical and administrative decision-makers. Medical device SEO must also navigate complex topics like indications, contraindications, and clinical evidence while avoiding prohibited medical claims. Additionally, medical device sales cycles are typically longer and involve multiple stakeholders, including physicians, hospital administrators, and procurement teams, requiring SEO strategies that address different audience needs throughout the decision journey.
