// Case study
Fitness Mentors
Web design SEO Content Marketing Email Marketing PPC
Fitness Mentors is a personal trainer education site that provides aspiring personal trainers and existing trainers educational materials that help them pass certification exams for major companies like NASM, ACE and more recently, their own suite of internal education products.
Fitness Mentors owner Eddie Lester knew he had a premium product before he teamed with Digital Elevator, but knew he lacked the website and high-level SEO campaign he needed to compete and achieve his goals.
WordPress Web Design The Fitness Mentors suite of products is constantly evolving. The emphasis of the brand changed to its own suite of products and the design needed to be updated to reflect that as well. The site was quite large the second time we rebuilt it — nearly 200 pages — and required a lot of attention to detail on the lead funnels we’d built out already. For example, each product has a unique offer that is funneled through a unique, segmented email marketing nurture campaign. With five different parent products, we had to ensure every supporting page, blog, or resource somehow connected into the appropriate funnel as part of the site’s design. SEO & Content Marketing FitnessMentors.com grew to over 100,000 visits each month. Most of these visits are to the site’s various blogs. Some of these well-researched, long-form blog topics drive over 10,000 visits each. Each blog has been created to do three things really well:
The static service pages also require a lot of attention in terms of selling features and benefits, targeting keywords, and converting visitors into the sales funnel or as sales. LLM Visibility Our content marketing efforts increased LLM sessions over 1,700% year-over-year, generating high-intent traffic from ChatGPT, Perplexity, and Gemini. Google’s AI Overviews account for the bulk of the brand’s citations, largely due to our bottom funnel content marketing focus. The site’s most successful piece of content we created, a best personal training certification guide, saw an insane 29,700% increase in AI referrals, again emphasising our focus on bottom funnel as a strategic approach to content marketing.
I hit the jackpot when I hired Digital Elevator for their SEO services. Daniel [from DE] is truly a Search Engine Optimization expert. His communication and responsiveness are impeccable and his work ethic far exceeds expectation. Since beginning with Digital Elevator, my revenue doubled in two months, which easily covers the cost of the monthly service. My knowledge of business development and SEO has exponentially expanded, and their ability to explain what we are doing and why has been a great educational experience. I would highly recommend all businesses to utilize Digital Elevator.
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