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Search engine optimization

Technical SEO, local search, link building, keyword research, and ranking strategies from practitioners in the field.

31 posts
How to Measure AI Visibility ROI: A Practical Framework
AEOSEORecommended

How to Measure AI Visibility ROI: A Practical Framework

AI visibility has no Search Console and no click-through rate. Here's a five-part, multi-signal framework for measuring AI visibility ROI and reporting it to leadership.

Kenneth Faveron
Kenneth Faveron Last updated Jun 9, 2026
How to Prioritize AI Visibility With a Small Marketing Team
AEOSEO

How to Prioritize AI Visibility With a Small Marketing Team

A realistic, ruthlessly prioritized plan for small marketing teams: the week-one technical fixes, the one-page-a-month rhythm, the comparison content to write, and what to skip entirely.

Kenneth Faveron
Kenneth Faveron Last updated Jun 9, 2026
Franchise Local SEO in the AIO Era: How to Build a Lead-Generation System Across Every Location
SEOlocal seo

Franchise Local SEO in the AIO Era: How to Build a Lead-Generation System Across Every Location

Franchise local SEO in 2026: an 8-step system for per-location lead generation across every location — audit, GBP consolidation, scalable page architecture, AI-grade entity signals, review engineering, and lead attribution.

David Veibl
David Veibl Last updated Jun 9, 2026
How to Create Comparison Pages for AEO
AEOContent MarketingSEO

How to Create Comparison Pages for AEO

How to build comparison pages that get cited by ChatGPT, Perplexity, and Gemini — including three-way and vertical-specific formats most teams haven't claimed yet.

Kenneth Faveron
Kenneth Faveron Last updated May 1, 2026
Topical Authority Content for AI Visibility: The 15 Content Types That Actually Get Cited
AEOContent MarketingSEO

Topical Authority Content for AI Visibility: The 15 Content Types That Actually Get Cited

AI engines cite a narrow set of formats. The 15 supporting-content types that actually earn citations in ChatGPT, Perplexity, and Google AI Overviews.

Kenneth Faveron
Kenneth Faveron Last updated May 11, 2026
SEO Pricing Guide: How Much Should You Actually Budget in 2026?
RecommendedSEO

SEO Pricing Guide: How Much Should You Actually Budget in 2026?

The average cost of SEO services sits around $2,917/month, with agencies averaging closer to $3,200/month and freelancers coming in around $1,350/month. If y...

Kenneth Faveron
Kenneth Faveron Last updated Apr 15, 2026
SEO and Content Marketing Trends for 2026: What’s Working, What’s Fading, and What to Do Next
Content MarketingSEO

SEO and Content Marketing Trends for 2026: What’s Working, What’s Fading, and What to Do Next

AI is reshaping search in 2026. Learn the SEO and content trends that drive visibility, trust, and demand, from E-E-A-T and zero-click to hub content and measurable outcomes.

Kenneth Faveron
Kenneth Faveron Last updated Apr 15, 2026
8 Best B2B SEO Companies in 2026
AgenciesSEO

8 Best B2B SEO Companies in 2026

B2B SEO has become a critical investment for companies seeking to capture demand from buyers who increasingly begin their purchasing research with online search...

Daniel Lofaso
Daniel Lofaso Last updated May 13, 2026
Answer Engine Optimization (AEO): A Strategic Framework for Winning in AI Search in 2026
AEORecommendedSEO

Answer Engine Optimization (AEO): A Strategic Framework for Winning in AI Search in 2026

The bottom line: While AI-driven traffic currently represents less than 1% of overall website traffic, its quality and conversion potential are unprecedented. S...

Daniel Lofaso
Daniel Lofaso Last updated May 11, 2026
Medical Device SEO Strategies: A Comprehensive Guide for 2026
SEO

Medical Device SEO Strategies: A Comprehensive Guide for 2026

Medical devices are an essential part of modern healthcare. Companies that design, manufacture, or distribute these products often look for ways to reach health...

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
7 Best Healthcare SEO Agencies in 2026
AgenciesSEO

7 Best Healthcare SEO Agencies in 2026

Explore 2026's best healthcare SEO agencies: B2B experts, multi-location specialists, and AI-ready teams to grow patient bookings and medtech pipelines.

Daniel Lofaso
Daniel Lofaso Last updated May 13, 2026
The 10 Best AI SEO Agencies in 2026
AEOAgenciesSEO

The 10 Best AI SEO Agencies in 2026

AI platforms like Google AI Overviews, ChatGPT, and Perplexity are increasingly becoming the go-to sources for answers, and have prompted a rise in brands seeki...

Daniel Lofaso
Daniel Lofaso Last updated May 13, 2026
5 Expert Medical Device Marketing Strategies for Optimal Engagement and Conversion in 2026
BiotechSEO

5 Expert Medical Device Marketing Strategies for Optimal Engagement and Conversion in 2026

Unveiling the Top 5 Medical Device Marketing Strategies! Boost sales and visibility with these proven techniques. Learn more now.

Daniel Lofaso
Daniel Lofaso Last updated Apr 20, 2026
How to Outsource SEO & How Much it Costs
SEO

How to Outsource SEO & How Much it Costs

If your company has a lack of SEO talent or your current team is struggling to keep up, it may be time to outsource your SEO.

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
Top 7 Local SEO Ranking Factors of 2022
SEOlocal seo

Top 7 Local SEO Ranking Factors of 2022

Let’s take a closer look at the top seven local SEO ranking factors and dive into what makes your local business rank in your neck of the woods.

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
Multilocation Local SEO Strategy (Rank #1 Everywhere)
SEOlocal seo

Multilocation Local SEO Strategy (Rank #1 Everywhere)

By the end of this post you’ll know whether or not you are doing multilocation local SEO properly, or what you can do to fix it if you’re not.

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
Refreshing Blogs for SEO? 5 Steps to Update Your Old Content
SEO

Refreshing Blogs for SEO? 5 Steps to Update Your Old Content

We dive into how to refresh blog content with an example of exactly how to go about it. Use these 5 tips to update your blog content and increase rankings.

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
SaaS SEO Guide: 5-Steps to Generate 1,000's of Visits
SEO

SaaS SEO Guide: 5-Steps to Generate 1,000's of Visits

This is a tried and true guide to SaaS SEO for companies looking to increase their traffic, rankings, and ultimately, sales.

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
SaaS Keyword Research Guide
SEO

SaaS Keyword Research Guide

Learn the keyword research strategies a SaaS business can use today. We cover platform KWR, competitor KWR, and understanding intent.

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
Blog Layout & Design Guide for SEO
SEO

Blog Layout & Design Guide for SEO

We share the secret sauce to winning blog layout and design that we’ve learned from working on sites for over a decade.

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
Competitor backlink analysis: How many links do I need to rank #1?
SEO

Competitor backlink analysis: How many links do I need to rank #1?

In this post, I will show you the exact process our agency uses to do a competitor backlink analysis.

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
9 Link Building Strategies to use in 2022
SEO

9 Link Building Strategies to use in 2022

In today's video, we go over 9 of the most popular link building strategies to use in 2021 with a breakdown of their pros and cons.

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
Holy Grail SEO: How to Find Low Competition, High Volume Keywords
SEOPopular Blog

Holy Grail SEO: How to Find Low Competition, High Volume Keywords

Learn about how Holy Grail SEO can help you identify low competition, high volume keyword resources and utilize data to create high ranking blogs.

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
How to Forecast SEO ROI for Ecommerce Businesses
SEO

How to Forecast SEO ROI for Ecommerce Businesses

Are you a marketer trying to forecast the potential SEO return on investment (ROI) for an ecommerce website but don’t know where to start? Good news. You...

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
Advanced Link Prospecting Using Google’s Panda Questionnaire (Video)
SEOadvanced SEOLink Building

Advanced Link Prospecting Using Google’s Panda Questionnaire (Video)

Learn 11 quick link prospecting hacks based on Google’s Panda Questionnaire that will save you time and result in better rankings and more traffic.

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
How to Sell SEO to CEOs (or the c-suite) VLOG
SEOselling seoselling to c-suite

How to Sell SEO to CEOs (or the c-suite) VLOG

Are you tasked with selling SEO to your CEO? Or, do you need to get the c-suite on board with your SEO recommendation? This vlog is for you.

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
How To 301 Redirect in cPanel, the Easy Way
SEO301 redirectscpanel redirects

How To 301 Redirect in cPanel, the Easy Way

Learn how to do 301 redirects in cPanel the easy way. No messing with htaccess code. This takes about 5 minutes and works for Joomla and WordPress.

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
Ranking for Your Brand Name When it is a Generic Phrase
SEOdomain level link featuresLink Building

Ranking for Your Brand Name When it is a Generic Phrase

Ever wonder why you can't rank first in Google for your brand's name? We break down step-by-step how ranking for your brand name can be accomplished.

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
How to do Local SEO for Your Gym
SEOfitness marketinglocal seo

How to do Local SEO for Your Gym

Learn how to optimize your gym’s website for SEO or how to get the most out of the traffic it currently generates.

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
An SEO Perspective on how to Determine Domain Name Value
SEOdomain name valuedomains

An SEO Perspective on how to Determine Domain Name Value

How much is a domain name worth and how much should I offer/pay? We address the costs and potential value of a domain name from an SEO perspective.

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
How I Bat 50 Percent at Getting HARO Links (with their free account)
SEObacklinksHARO

How I Bat 50 Percent at Getting HARO Links (with their free account)

Get more HARO Links: talk about how I’ve successfully managed to bat at about 50 percent in terms of getting links from HARO reporters.

Daniel Lofaso
Daniel Lofaso Last updated Apr 15, 2026
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