// Case study
CRT
Web Design
Cancer Research & Treatment Fund, Inc. (CR&T) is a non-profit dedicated to funding advances in blood cancer research and treatment. For more than five decades, CR&T has funded the most promising physician-scientists, equipping them with resources to advance the treatment of blood cancers.
CR&T came to Digital Elevator with an extremely dated website platform that was on the brink of expiration. If they were unable to switch to a new content management system (CMS), they risked losing the ability to collect donations through their online portal and share news about events. The site rebuild was also needed quickly, adding more pressure to find a credible vendor who could not only work fast, but ensure a seamless transition over to new technologies.
Digital Elevator, biotech marketing agency, played a pivotal role in helping Cancer Research & Treatment Fund, Inc. (CR&T) update their homepage design to enhance awareness of their mission. By creating a modern, user-friendly interface, Digital Elevator ensured that CR&T’s focus on funding research into myeloproliferative neoplasms (MPNs) and other blood and solid tumor cancers was clearly highlighted. The updated design emphasized CR&T’s commitment to advancing the cause, prevention, treatment, and cure of these cancers, allowing visitors to easily access vital information, get involved, and support the organization’s life-saving work.
Digital Elevator worked with CR&Ts Director and marketing team to determine goals, budgets, and timeframes. Based on their need for in-house website management, we recommended the WordPress CMS so they could save costs on website maintenance and update the site themselves. We also integrated their payment portals and newsletter to the site and put them on our hosting platform for security and site speed improvements.
To boot, we provided all of these services for a fraction of the cost of what other local New York ad agencies were quoting them.
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