Ecommerce
For ecommerce marketers watching AI recommend products without ever naming the store.

Get your products into the answer, not just the results.

AI visibility programs for mid-market ecommerce brands. We build the review signal, brand mentions and earned media that get you cited by ChatGPT, Perplexity, Claude, Gemini and AI Overviews — paired with the product and category structure that lets an assistant recommend a specific SKU. Run as a scoped program against a specific gap, or as an ongoing engagement.

// AI Visibility Report · See why AI doesn’t mention your brand.

Free for qualified teams · 30-sec application · No credit card

// Why ecommerce brands are invisible in AI

Shoppers stopped browsing. They started asking.

"What's the best X for Y" used to open ten tabs. Now it returns one answer naming three or four brands, and everything outside that set is invisible regardless of where it ranks. Assistants build those answers from review platforms, editorial roundups, community threads and retailer comparisons — almost never from the brand's own product page, because a product page usually asserts quality rather than evidencing it.

The structural half of the problem is that most catalogues are built for browsing, not for answering. Attributes live in variant dropdowns and image-based size charts. Category pages are grids with a paragraph of copy underneath. There is nothing in either an assistant can lift and attribute to a specific SKU.

Fixing the structure makes you citable. Fixing the signal makes you recommended.

AI names competitors on "best X for Y" queries
Product attributes trapped in variant dropdowns
Ranking well organically, absent from the answer
Thin review volume on the platforms AI reads
Category pages with nothing extractable on them
Marketplace listings outranking your own store
// Past clients

A few of the ecommerce brands we've worked with.

Frøya OrganicsOEM Bimmer PartsExclusively HybridiQ BiosciencesSwellSpy
// How it works

Start with the report. Then pick the shape.

01

Phase 1 · Free AI Visibility Report

We run the buying prompts your shoppers actually use — "best X for Y", comparison, alternative and use-case queries — across ChatGPT and Google AI Overviews, and show you which brands get recommended instead of you and which sources those answers are built from.

02

Phase 2 · Choose how the work runs

Two shapes, the same work underneath. A scoped program targets a specific, named gap against a fixed price and a defined outcome. An ongoing Managed AEO/SEO engagement keeps content, mentions, technical fixes and reporting running month over month. The report tells you which one your gap actually calls for — and most teams move between the two as coverage builds.

03

Phase 3 · Build and report

Depending on the findings: restructuring product and category pages so attributes, use cases and comparisons are extractable; building review volume and brand mentions on the platforms the answers actually cite; earning the editorial roundups and community presence that carry weight on purchase queries. Whichever shape you pick, you get a line-by-line report every month of exactly what shipped.

// Proof of work

Numbers from ecommerce engagements.

Frøya Organics AI Visibility
121

AI Overview citations earned

Organic skincare brand absent from AI answers. AEO, content, link building and digital PR earned 121 AI Overview citations and 82 ChatGPT citations, alongside a 61% lift in organic revenue per day.

iQ Biosciences CRO + Content
51%

increase in ecommerce conversion rate

Reagent and assay ecommerce catalogue. A web design and conversion programme lifted ecommerce conversion rate 51%, revenue 19% and time on page 57%.

OEM Bimmer Parts Managed AEO/SEO
1,300%

increase in organic traffic

Automotive parts catalogue with deep technical inventory. Technical and on-page SEO plus UX consulting took the store to more than 8,000 ranked keywords.

Exclusively Hybrid Managed AEO/SEO
500

keywords ranked in the top three

Specialist automotive retailer. Site build, content, paid and SEO work produced 500 top-three keywords across a 9,000-keyword footprint, and the business was subsequently acquired.

// From the field

What our clients say
about working with us.

I hit the jackpot when I hired Digital Elevator for their SEO services. They are truly Search Engine Optimization experts. My revenue doubled in two months, which easily covers the cost of the monthly service.

Eddie Lester
Eddie Lester CEO/Founder, Fitness Mentors

What was initially some service page sales copy led to evaluations into our overall sales cycle and how content and email opt-ins through white papers and our revenue calculator tool could be leveraged to generate more leads.

Chris Morrison
Chris Morrison Director of Marketing, McKesson BPS

Digital Elevator worked with my budget, put a plan in place, and their team of SEOs, web developers, and writers is second to none. My website traffic is growing consistently and the sales and leads generated are providing us the opportunity to expand.

Alex Valler
Alex Valler CEO, Exclusively Hybrid
// Ecommerce-specific questions

What ecommerce marketers ask before signing on.

What does an engagement actually include?

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Every engagement opens with a free AI Visibility Report. From there the work targets whichever signals the report surfaces — on-site fixes, off-site signal building (brand mentions, community presence, links from earned media), or both. You can take that as a scoped program aimed at one named gap, or as an ongoing Managed AEO/SEO engagement that also carries content production, technical work and monthly reporting. Either way you get a line-by-line report of everything shipped.

How long is the engagement?

+

It depends which shape you take. A scoped AI Visibility program runs three months to a defined outcome and then ends. Managed AEO/SEO runs on a 12-month engagement, because search and AI visibility compound and a program judged on its first quarter gets steered toward vanity metrics instead of the pages that drive pipeline — with a 30-day cancellation notice and no early-termination fee if it genuinely is not working. Exact terms are set out in your proposal before you sign.

We have thousands of SKUs. Do you work through all of them?

+

No, and any agency that says it will is selling volume rather than outcomes. We work at the category and hero-product level, because that is where buying prompts land. "Best moisturiser for sensitive skin" is answered from a category and a handful of named products, not from a long-tail SKU. We fix the template so the pattern applies across the catalogue, then prove it on the categories that matter most.

Does this replace our existing SEO or paid work?

+

It sits alongside it. Classic ecommerce SEO targets rankings and paid targets clicks; both still matter. This program targets whether an assistant names your brand when it answers the buying question, which is increasingly decided before a shopper ever reaches a results page.

How much of this depends on reviews we do not control?

+

A meaningful amount, which is why we treat it as part of the work rather than someone else's problem. Assistants build purchase answers heavily from review platforms and editorial roundups. Part of the program is building presence and volume on the specific surfaces your answers are being cited from, which the report identifies.

Will this work on Shopify, BigCommerce or a headless build?

+

Yes. The on-site work is structural — product schema, extractable attributes, comparison content, category copy that answers a question — and every major platform supports it. Headless builds usually give us the most room; template-locked themes occasionally need a developer, which we will flag in the report.

What if marketplaces outrank our own store?

+

That is common and it means the assistant often cites the marketplace and your brand appears second-hand. Part of the work is making your own product page the more citable source for your own product — better structured, more specific and better corroborated than the listing.

How long until mention lift becomes measurable?

+

Initial lift typically becomes measurable in the weeks following the first placements and on-site fixes, as pages reindex and assistants begin pulling from them. Broader coverage across buying queries extends over the following months as review and mention signal accumulates.

Will this work alongside our existing team?

+

Yes. Most ecommerce clients have an in-house team running merchandising, email and paid. We focus on the AI visibility layer specifically — the structure and the off-site signal that decide whether you get named in the answer.

// Start with the free report

Find out where shoppers
aren't seeing you in AI.

See if you qualify for a free AI Visibility Report. We'll run category and buying queries across ChatGPT and Google AI Overviews and show you the highest-impact things to fix first.

Free · Industry-specific findings · No credit card