DuvaSawko

About DuvaSawko

DuvaSawko is an emergency physician owned and operated Coding, Billing, Accounts Receivable and Practice Management Company. Since working with Digital Elevator, they have since acquired three competitors and the have merged and rebranded.

Challenges

DuvaSawko came to us with essentially zero prior SEO, meaning we had to start from the beginning with SEO basics such as on-page optimization, sitemap creation and submittal, and a focused content marketing campaign to help rank each of their various sub-services under the Revenue Cycle Management space.

Development & Design

Crafting a Website for DuvaSawko’s Rebranding and Growth

Digital Elevator was entrusted with designing a website for DuvaSawko, a leading emergency physician-owned and operated Coding, Billing, Accounts Receivable, and Practice Management Company. The project was particularly exciting as DuvaSawko had recently acquired three competitors, resulting in a significant merger and rebranding effort. Our team focused on creating a website that not only highlighted their expanded service offerings but also emphasized their new identity in the marketplace. The design underscored DuvaSawko’s expertise in the healthcare space, combining a professional aesthetic with a user-friendly interface to cater to both healthcare professionals and stakeholders.

Solutions

To help draw leads in a marketplace that historically has an extended brand awareness to lead to sale cycle (around a year), we created downloadable assets such as white papers and revenue calculators, set up landing pages, and created focused LinkedIn PPC campaigns. Then, we placed these warm leads on DuvaSawko’s automated email nurture campaign and pushed them down the sales cycle. Finally, all the work we do ties into DuvaSawko’s CRM, which we help manage and automate.