How We Helped an OTT App Development Company Double Leads & Get Acquired
2x
Lead generation
<$100
Per lead
Industry: SaaS- OTT
Services: SEO, Content Marketing, PPC, Email Marketing, Analytics, Strategic Consulting
The Challenge
Solutions
While the Perfect marketing team worked hand-in-hand on branding assets and buyer persona research, Digital Elevator employed several content marketing strategies. These included the keyword-optimized research and buildout of Float Left’s solutions pages and the creation of a skyscraper asset which doubled as a linkable website asset and downloadable lead generation asset.
Additionally, Digital Elevator provided custom analytics setup and reporting, a technical website audit, sitemap recommendations, aggressive link building, and consulting. We set up LinkedIn PPC campaigns to attract their ideal buyer persona and helped fill their sales funnel with qualified leads within three months after campaign launch. These efforts resulted in lead acquisition costs of less than $100 per lead.
Doubling of Leads & Eventual Full Acquisition
Float Left was soon acquired by iMedia Brands, a global interactive media company that manages a growing portfolio of niche, lifestyle television networks and web service businesses. The collective work of Perfect and Digital Elevator helped the brand develop a full corporate presence, establish thought leadership, and fill their CRM by double the amount of qualified leads after an aggressively marketed 3-month engagement.
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