Halo Labs

About Halo Labs

Halo Labs is a scientific instrumentation and consumables company that commercializes high-throughput biopharmaceutical formulation, stability, and product quality control tools for aggregate and subvisible particle analysis using state-of-the-art custom optics and image processing techniques.

Challenges

Halo Labs approached Digital Elevator with virtually no search visibility and few keyword rankings. As a niche player in a highly competitive biotech market, they needed to expand their market share and improve online discoverability. They were looking for a partner with deep expertise in biotech SEO—one who could provide sitewide recommendations, handle implementation, and proactively drive strategy and execution.

The site suffered from hosting-related site speed issues, lacked foundational rankings, poor navigation structure, and had no content marketing strategy to speak of.

Solutions

Digital Elevator started by focusing on Halo Labs’ revenue-driving pages. We optimized product pages for high-intent keywords and collaborated with the Halo team to develop sales-focused content that simultaneously supported SEO efforts. Additionally, we created new application pages targeting specific use cases to capture niche search demand.

To address site performance issues, we assisted with a server migration and resolved bottlenecks, improving page speed and overall user experience—critical factors for both SEO and conversions.

To support long-term growth and position Halo Labs for emerging LLM-driven traffic, we focused on bottom-of-funnel content marketing. Key pieces included the Particle Size Analyzer Prices blog post and the Guide to Particle Size Distribution & Analysis, both of which consistently rank on page one for competitive keywords.

We also enhanced the site’s conversion potential by optimizing the blog, resource hub, and top menu for a more user-friendly, conversion-focused experience.

Results

Bottom funnel content

Site architecture improvements

1,182% increase in LLM sessions

Halo Labs was eventually acquired by Waters, and its site continues to see month-over-month growth in LLM referral traffic. Thanks to our product-led SEO optimizations—covering content, design, and UX—the site consistently ranks for competitive keywords, holding its own against much larger, established brands.