// Case study
ResusciTech
SEO UX/UI competitor analysis
ResusciTech is an early-stage CPR certification app-based biotech company. This technology is utilized in their flagship product, SMART Certification, an app that provides CPR training and uses our smartphone-based feedback technology to perform skills evaluation and issue CPR certification.
ResusciTech is an early-stage CPR certification app-based biotech company that required a budget-friendly SEO game plan to help boost brand awareness and create a research hub that was coupled with high-traffic keywords. As a startup, we decided a robust SEO consultation arrangement - where we would provide actionable recommendations to their in-house team - would be the most cost-effective approach to help them reach their goals. They sought an expert who could analyze the competitor space, provide actionable content marketing recommendations, and consult on areas of their website they could improve with their existing writing and development team.
Digital Elevator initially performed a content audit and a competitor analysis to identify the total addressable market as it related to CPR. We found a wealth of potential content marketing topics with high search volume that ResusciTech could use within its content marketing strategy, over 150,000 visits per month in total. We provided guidance on page template structure for maximum SEO benefit and on-page SEO recommendations. Additionally, we provided a thorough UX/UI report to help the team make improvements to their website and help solicit more app downloads.
ResusciTech has made significant gains in its business including SEO-related gains that have resulted in a Domain Rating increase from 0 to 34. Their brand has also secured notable press mentions including the American Heart Association, Boston Globe, and ABC. This exposure has also resulted in partnerships from companies such as ACE Fitness, Anytime Fitness, Yoga Alliance, and the Boys & Girls Clubs. Further, ResusciTech has a detailed game plan for content marketing, website UX, and SEO that they can implement to continue to gain market share in the CPR Certification space.
The Digital Elevator was referred to me by a trusted colleague who worked with them for years on SEO and their website. After approaching them for our project, I totally understand why. From their communication to their price compared to similar vendors, they exceeded our expectations and went above and beyond.
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