Conversion-Focused Design & User Experience Optimization

Biotech UX/UI Design & Conversion Services

Don’t spend more on ads—convert more from existing traffic. Our UX/UI design services help biotech eCommerce and product manufacturers transform their digital presence into high-converting sales engines. We optimize user experience, streamline conversion pathways, and design interfaces that turn visitors into customers without increasing your advertising spend.

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Digital Elevator’s UX/UI and design services resulted in an over 50% conversion rate gain to eCommerce pages. Post-launch, the site saw a 19% increase in revenue and a 57% increase in time on page, a marked KPI related to design.

James Lee

Business Development & Marketing Executive, iQ Biosciences

Stop burning ad budget—start converting the traffic you already have

Biotech companies are spending thousands on driving traffic to websites that aren’t optimized for conversion. Whether you’re an emerging biotech eCommerce brand struggling with low conversion rates or an established product manufacturer looking to maximize ROI from existing traffic campaigns, we help you squeeze more revenue from every visitor without increasing your advertising investment.

The Smart Alternative to Increasing Ad Spend

At Digital Elevator, our UX/UI design approach recognizes that most biotech companies don’t have a traffic problem—they have a conversion problem. Instead of recommending higher ad budgets to drive more visitors, we focus on optimizing your existing user experience to convert more of the qualified prospects already visiting your site.

Our design methodology is specifically tailored for biotech companies looking to improve the clarity, usability, and visual appeal of their digital presence while maximizing conversion rates. We understand the unique challenges of biotech eCommerce, from complex product explanations to regulatory compliance requirements, and create user experiences that effectively communicate value while guiding prospects toward purchase decisions.

Transform your biotech eCommerce into a high-converting sales engine

Transform your biotech eCommerce into a high-converting sales engine

Our conversion-focused design approach optimizes every element of your user experience to maximize revenue from existing traffic. We identify conversion barriers, streamline purchase pathways, and create intuitive interfaces that guide biotech customers from product discovery to completed transactions with minimal friction.

Eliminate the guesswork with data-driven conversion rate optimization audits

Eliminate the guesswork with data-driven conversion rate optimization audits

Let us analyze your current user experience and identify specific opportunities for conversion improvement before investing in design changes. Our comprehensive CRO audits reveal exactly where prospects are dropping off and provide actionable recommendations for maximizing your existing traffic value.

Modernize your biotech product pages for maximum impact and credibility

Modernize your biotech product pages for maximum impact and credibility

Our expert design techniques enhance the professional credibility and conversion effectiveness of your product presentations, ensuring that complex biotech solutions are communicated clearly while maintaining the scientific authority essential for building customer trust and driving purchase decisions.

Choose your implementation path—full development or strategic guidance for internal teams

Choose your implementation path—full development or strategic guidance for internal teams

We provide flexible implementation options that fit your resources and preferences, from complete front-end development to detailed design specifications that empower your internal team to execute conversion-optimized designs while maintaining budget control and timeline flexibility.

UX-Focused Solutions for eComm & Manufacturers

Our expertise spans the entire digital lifecycle, from initial design concepts to full-scale development and ongoing optimization.

Product Page Templates

We design and develop highly effective product page templates that showcase your biotech products with clarity, scientific accuracy, and compelling visuals. 

Product Category Page Templates

We prioritize logical organization, strong search functionality, and clear pathways to product details.

Content and Resource Hubs

We develop dynamic and engaging content and resource hubs that position your company as a thought leader in the biotech industry.

Blog Layout Designs

We craft visually appealing and user-friendly blog layout designs that encourage readability and content consumption.

Full-Site Design Refreshes

We work closely with you to ensure the new design aligns with your brand identity, business objectives, and the latest UX/UI best practices, resulting in a modern, engaging, and high-performing website.

Full Front-End Development Services

Beyond design, we provide robust full front-end development services to bring your digital vision to life.

Talk to a Strategist Today to Learn How We Can Increase Conversions

Our discovery calls provide you with an expert strategy with data-driven insights and decades of experience working with 100s of companies, absolutely free.

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Sample UX/UI Project for Product Manufacturer

Product Page UX/UI

We worked closely with microplate reader manufacturer BMG Labtech to improve the UX/UI and conversions of their product pages. We also worked on their content hub, blog page design, call-to-action flows, and support pages to create more intuitive experiences.

Content Hub UX/UI

Product Comparison Popup UX/UI

Case Studies

McKesson

Learn how Digital Elevator solved McKesson’s challenges converting large volumes of visitors into leads and helped with Content Marketing, conversion rate optimization, and PPC Consulting.

Services

Content marketing

CRO

PPC

Case Statistics

    • PPC lead increase

      34%
    • Total lead increase

      15%
    • Reduction in lead to meeting time

      25%
View Case Study

iQ Bio

A CRO approached Digital Elevator with the specific goal of increasing sales revenue from a single marketing project.

Services

Conversion rate optimization

Web design

Case Statistics

    • Revenue increase

      19%
    • eCommerce conversion rate increase

      51%
    • Time on page increase

      57%
View Case Study

DuvaSawko

The healthcare IT company utilized Digital Elevator for a full suite of services such as web design, SEO, content marketing, calculator tool creation, and LinkedIn PPC.

Services

Content marketing

SEO

Website Rebuild

LinkedIn Ads

Case Statistics

    • Increase in organic traffic

      732%
    • Increase in conversions

      700%
View Case Study

Our Approach to UX/UI

Our focus on information architecture and UX/UI design ensures your website not only attracts but retains and converts your target audience.

Development

Once the client has approved the graphic mockups, we move on to website development on a staging server and begin building.

Creatives

We provide Figma files to help with collaboration and to make revisions as necessary. This is when the design comes to life.

Setup

The setup portion involves conversations with the client about their design goals, current conversion metrics, competitor analysis, functionality, conversion paths, end-users, subject-matter expert interviews, and more.

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We Excel At These Other Marketing Channels Too

SEO

Content strategy and SEO work hand-in-hand to make your website a traffic magnet and lead generation machine.
Learn More

PPC

Have us manage or improve your paid ad campaigns across Google, social, or other platforms.
Learn More

Content Marketing

We specialize in bottom funnel content marketing services that influence search engines and LLMs.
Learn More

UX FAQs

How do you determine whether we need a CRO audit before design work?

We evaluate your current conversion rates, traffic quality, and existing user experience to recommend the most effective approach. If conversion rates are significantly below industry benchmarks or you're unsure why visitors aren't converting, an audit provides valuable insights that inform more effective design decisions. An audit can be an important source of information for teams that want to inform design or get executive buy-in. While not a necessary piece of the equation, they will help to maximize the ROI in the design investment.

How long does the UX/UI design process typically take?

Design timelines vary based on project scope, but most biotech UX/UI projects take 6-10 weeks from discovery through final implementation. CRO audits typically require 2-3 weeks, while comprehensive design and development projects may take 8-12 weeks, depending on complexity.

Can you work with our existing brand guidelines and design standards?

Yes, we work within existing brand guidelines while optimizing for conversion performance. Our approach enhances your current brand presentation rather than replacing it, ensuring that conversion improvements maintain brand consistency and professional credibility.

What kind of conversion improvements can we expect?

Results vary based on starting performance and optimization opportunities, but we’ve had clients see 51% improvements in conversion rates after implementing our design recommendations. The specific improvement depends on current performance levels and the extent of optimization opportunities identified.

How much do your UX/UI & CRO services cost?

The soup-to-nuts project would include the CRO audit, UX/UI designs, and development. The CRO audit is usually $6,000, and typical UX projects start at $12,000 and can go up depending on how many designs and revisions are required. Development depends on the size of the site, its complexity, and sophistication. Many eCommerce sites can utilize metadata, allowing one design template to be implemented sitewide, and this is the preferred way to approach development-related quotes. Clients with existing Figma files to work off of can often save on the time required to update designs.

Can I use my own development team?

Yes. Many of our clients have an existing website developer or in-house resources to implement our designs. We’ll provide the related Figma assets to your team so they can carry out the development.