DuvaSawko

DuvaSawko conversions increase 700% with an SEO-driven content marketing strategy leading to successful M&A

732%

Increase in Organic traffic

700%

Increase in Conversions

Google Results for “Emergency medicine revenue cycle management” & “ER Billing Software”

DuvaSawko is an emergency physician owned and operated Coding, Billing, Accounts Receivable and Practice Management Company. Since working with Digital Elevator, they have since acquired three competitors and the have merged and rebranded.

Industry: Healthcare IT

Services: SEO, Content Marketing, Calculator Tool Creation, LinkedIn Ads, Web Design

Challenges

DuvaSawko came to us with essentially zero prior SEO, meaning we had to start from the beginning with SEO basics such as on-page optimization, sitemap creation and submittal, and a focused content marketing campaign to help rank each of their various sub-services under the Revenue Cycle Management space.

Development & Design

Crafting a Website for DuvaSawko’s Rebranding and Growth

Digital Elevator was entrusted with designing a website for DuvaSawko, a leading emergency physician-owned and operated Coding, Billing, Accounts Receivable, and Practice Management Company. The project was particularly exciting as DuvaSawko had recently acquired three competitors, resulting in a significant merger and rebranding effort. Our team focused on creating a website that not only highlighted their expanded service offerings but also emphasized their new identity in the marketplace. The design underscored DuvaSawko's expertise in the healthcare space, combining a professional aesthetic with a user-friendly interface to cater to both healthcare professionals and stakeholders.

Home Page Design Mock

Interior Page

Solutions

To help draw leads in a marketplace that historically has an extended brand awareness to lead to sale cycle (around a year), we created downloadable assets such as white papers and revenue calculators, set up landing pages, and created focused LinkedIn PPC campaigns. Then, we placed these warm leads on DuvaSawko’s automated email nurture campaign and pushed them down the sales cycle. Finally, all the work we do ties into DuvaSawko’s CRM, which we help manage and automate.

We’re a niche business and most of our sales take 3–6 months, so it was important to deliver the right content to our prospective clients. Digital Elevator positioned us as subject matter experts in the industry and creates high-ranking content regularly. They’re highly skilled at positioning the client as an expert within their industry. They brought fresh perspectives and offered valuable feedback, remaining personable and responsive all the way.

Christopher Morrison

VP of Marketing & Sales Operations

Get Your Free Custom Marketing Plan That Outlines The Exact Strategy We’ll Use to Help You Grow

Our SEO, content marketing, and PPC marketing action plans provide you with an expert strategy with data-driven insights and decades of experience working with 100s of companies, absolutely free.

Get Your Free Marketing Plan