DuvaSawko conversions increase 700% with an SEO-driven content marketing strategy leading to successful M&A
732%
Increase in Organic traffic
700%
Increase in Conversions
#1
Google Results for “Emergency medicine revenue cycle management” & “ER Billing Software”
Industry: Healthcare IT
Services: SEO, Content Marketing, Calculator Tool Creation, LinkedIn Ads, Web Design
Challenges
Solutions
To help draw leads in a marketplace that historically has an extended brand awareness to lead to sale cycle (around a year), we created downloadable assets such as white papers and revenue calculators, set up landing pages, and created focused LinkedIn PPC campaigns. Then, we placed these warm leads on DuvaSawko’s automated email nurture campaign and pushed them down the sales cycle. Finally, all the work we do ties into DuvaSawko’s CRM, which we help manage and automate.
We’re a niche business and most of our sales take 3–6 months, so it was important to deliver the right content to our prospective clients. Digital Elevator positioned us as subject matter experts in the industry and creates high-ranking content regularly. They’re highly skilled at positioning the client as an expert within their industry. They brought fresh perspectives and offered valuable feedback, remaining personable and responsive all the way.
Christopher Morrison
VP of Marketing & Sales Operations
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