Category: Editors Picks

PPC Management Pricing: 6 PPC Agency Pricing Models to Consider

Posted on by Daniel E. Lofaso

What’s the best PPC management pricing model for your business?

A PPC agency takes the time-consuming task of optimizing your account and maximizing ad spend off your plate.

For many small businesses, the average PPC management fee, which runs between $250 to over $2,000 per month or billing cycle, is a well-earned ROI.

After all, PPC management costs not only cover an agency’s operational expenses but motivate certified PPC managers to surpass and exceed their clients’ KPI goals.

The bad news? PPC agency pricing models can be confusing as they vary by company, service packages, monthly fees, and more.

That’s why I’ll give you a quick rundown of the six most popular PPC management pricing options in this guide, including the benefits and drawbacks of each.

PPC Management Pricing: Pros and Cons of PPC Agency Pricing Models 

There are six popular pricing models PPC agencies tend to favor:

#1. The Flat Fee 

Consider the flat fee like paying a retainer to a PPC agency. You’ll be charged an agreed-upon sum each month, and your agency will work on your PPC account.

Benefits

 
  • Predictable invoices. You’ll know exactly how much you’ll be spending on your PPC management costs because they’ll always be the same month-to-month.
  • Consistent work on your account. Agencies with retainers always have someone working on your campaigns so they’re not ignored.

Drawbacks

 
  • Low accountability. The flat fee doesn’t show you how many hours someone’s actually putting into your account. Your account may get stagnant on a set-and-forget track.
  • May limit growth. If your account performs well, your PPC agency may require an increase in their flat fee to justify the extra work it will demand. Or they could limit performance to stay within your budget. Neither is desirable.

#2. The Hourly Rate

When a PPC agency charges by the hour, PPC managers will work on your account for a set number of hours each billing cycle. 

Benefits

 
  • Dedicated billable hours. Your account won’t be ignored or only worked on for a few minutes once a month like the risk flat-fee pricing brings.
  • Control campaign size and regulate invoices. With only a set number of hours PPC managers can work with, your budget won’t balloon out of control, and you won’t get surprised by huge invoices.

Drawbacks

 
  • May not see a correlation between billable hours and success. Sometimes optimizing a single landing page eats a massive chunk out of your billable hours allotment, leaving no room for other campaign-drivers.
  • Potential for wasted hours/money. What happens when A/B testing shows the original performed much better? Your company’s still on the hook for paying for those “wasted” hours without any ROI.
  • It doesn’t reward efficiency. If an agency knows they’ll be working a set number of hours each billing cycle, they may drag out tasks instead of quickly turning them around.

#3. Percentage of Ad Spend

Many PPC agencies charge a percentage of your total monthly ad spend to manage your account. The average PPC management fee, in this case, ranges between 15% and 25% of your budget.

Benefits

 
  • Scalable growth and predictable invoices. As your budget increases, so does the amount of work a PPC manager will need to perform to generate new leads and manage larger campaigns. Since their fee is tied to and scales with your budget, you’ll get to skip rate negotiations and simply perform a quick calculation anytime you want to increase or decrease spending.

Drawbacks

 
  • May require an account minimum. Since payment depends on your budget, an agency may need a minimum account value to cover its operational costs. 
  • No incentive for optimizing your budget. An effective PPC manager could slash your cost-per-conversion and boost your spending budget. But this doesn’t earn the PPC agency any more money since their fee is directly tied to your budget.

#4. Hybrid: Management Fee + Percentage of Ad Spend

Hybrid pricing models charge a flat monthly management fee (like option #1) and a smaller percentage of your total ad spend (like option #3). 

Benefits

 
  • More control of your spending budget. You never know what a PPC agency may do with your budget if you’re paying a flat or hourly rate. In this case, the flat management fee takes care of operational expenses and tedious tasks like weekly reports. These billable chores won’t eat into your dedicated PPC budget, which may be beneficial for your metrics.

Drawbacks

 
  • It may take longer to see results. The agency will always make their cut, even if your campaigns don’t do well. So you need a clear understanding of your goals and KPIs so you can track ROI and ROAS metrics.

#5. Performance-Based Pricing (Charge By Lead)

PPC agencies on performance-based pricing models leverage their expertise and work their magic to generate leads for your business. Then, they essentially charge you for those leads.

Benefits

 
  • Boosts lead volume. PPC agencies in this model only earn revenue when they acquire leads for your business. So to make money, PPC managers focus on boosting one KPI specifically: your lead volume. 
  • Incentivizes high performance. PPC agencies earn more revenue the more leads they bring in, adding incentives for hardworking PPC managers to grow your account. Their lead-generating tactics may even widen your audience reach.

Drawbacks

 
  • You may still pay a PPC management fee, especially if you’re starting from scratch. There’s lots of work to be done on the front-end before you can start generating revenue to sustain your PPC team. Once it brings money in, your management fee may lessen or disappear.
  • Unpredictable invoices. High-performing campaigns rake in more leads, so they’ll earn the PPC agency more revenue. The more you make, the more you may need to shell out in lead fees. Be prepared for rollercoaster invoicing.
  • Potential for low-quality leads. If your PPC agency only pays attention to monthly lead volume, you won’t have any other KPIs to judge their performance. These leads could turn into sales, or they could go nowhere. Low-quality leads will sink your ROI.
  • May tank your sales team. If your PPC agency sends boatloads of crummy leads to your sales team, they’ll burn through their resources barking up the wrong trees. This could topple successful sales processes through no fault of your employees.

#6. Milestone-Based Pricing

Milestone-based pricing widens the expectations of performance-based pricing by giving both your company and your PPC agency common goals.

During onboarding, you’ll set up custom milestones your PPC agency will need to reach in a designated time frame. You’ll also lay out the specific KPIs you want monitored and improved.

Your PPC agency earns their keep once they reach those milestone goals — and they’ll score bonuses for surpassing them too.

Benefits

 
  • Teamwork makes for robust growth. Setting clear expectations during the onboarding process gives everyone on your team and your PPC agency a clear understanding of your goals and where you want to be.
  • Greater accountability. Rather than concentrating on lead volume only, you’ll get to monitor important KPIs like CTR, CPC, and other vital data for your campaigns. These will show what needs further optimizing. You’ll also notice a clear ROI (or lack thereof).

 

Drawbacks

 
  • Longer onboarding process. Because you’ll be using your KPIs to set pricing, establishing an understanding of how you want them to improve can be time-consuming. But it’s required to make sure you’re both in agreement about where you want to see growth and how to track performance.
  • Difficult to price performance. Will your PPC agency charge more for conversions than simple leads? Will leads from different channels cost the same? Is there a seasonal element to your wins/losses that needs to be accounted for? It can be challenging to price the agency’s performance. So make sure you understand how success correlates with pricing on every metric level.
  • The price and scope of work must evolve as your business grows. You’ll need to revisit the onboarding process and lay out brand new milestones and KPIs for your PPC agency as you grow and these goals change. 
  • Bonus fees for surpassing milestones. If PPC agencies exceed the KPIs and goals set, they have the potential to earn bonuses, which could create unpredictable invoices.

What’s the Best PPC Management Pricing Model for Your Business?

Choosing the best PPC agency pricing model has everything to do with your company’s goals. That’s why it’s crucial to partner with a PPC agency that works hard to understand your current dilemmas and figures out ways to solve them.

This may take more than charging a basic PPC management fee each month. And it may require a detailed onboarding process and regular performance-tracking check-ins.

But the ROI will be well worth the spend and effort.

So is your business ready to dominate search engine market share and make more money? 

At Digital Elevator, we’ll help you build your brand, increase sales/leads, and discuss your best options for success. Schedule a discovery call today! 

Medical Device SEO Strategies: A Comprehensive Guide for 2025

Posted on by Daniel Lofaso

Medical devices are an essential part of modern healthcare. Companies that design, manufacture, or distribute these products often look for ways to reach healthcare professionals, procurement teams, and patients online. Search engine optimization, or SEO, is one method used to connect medical device providers with these audiences.

Medical device SEO is different from general SEO because it is shaped by strict regulations and unique industry language. Understanding these differences is important for anyone managing a medical device website or working with a medical device SEO agency.

This guide explains the main ideas behind medical device SEO and how it works in the context of the industry.

Table of Contents

Understanding Medical Device SEO

Medical device SEO is the process of optimizing websites related to medical devices so they appear higher in search engine results for relevant keywords. Unlike general SEO, this specialized approach involves extra steps to meet industry regulations and compliance standards.

The main challenge is balancing marketing goals with requirements set by regulatory bodies like the FDA or EMA. Websites must accurately describe products, avoid misleading claims, and include important safety information. A medical device SEO agency often works with legal and regulatory teams to ensure all content aligns with these rules.

Medical device SEO also involves understanding the terminology used by healthcare professionals, buyers, and patients. Keyword targeting often includes technical product names, catalog numbers, and clinical applications. A medical supplies SEO company researches how different audiences search for products and adjusts website content accordingly.

Key differences from general SEO include:

  • Regulatory compliance: All content must follow FDA, CE marking, and other regulatory guidelines
  • Technical terminology: Keywords include specific device classifications, clinical applications, and compliance terms
  • Specialized audiences: Content targets healthcare professionals, procurement teams, and clinical decision-makers
  • Evidence-based claims: All product statements require documentation and substantiation

How Medical Device SEO Influences Buyer Journeys

Healthcare professionals and procurement teams often begin their search for medical devices online. Most decision-makers review several options before making contact with a company, and products that appear on the first page of search results receive the most attention.

The typical buyer journey for medical devices consists of several stages. During the awareness stage, buyers learn about new devices or technologies through search engines and educational content. In the consideration phase, they compare features, technical specifications, and compliance information across multiple providers.

The evaluation stage involves reviewing detailed product information, case studies, and regulatory documentation before final selection. Finally, during procurement, purchasing teams or clinicians initiate contact, request demos, or seek formal quotes.

SEO influences each stage by making information easy to find and navigate. A medical supply SEO company organizes website content so buyers encounter relevant resources at each step. This approach helps buyers progress from initial discovery to final purchase with confidence in the accuracy and compliance of information presented.

Key Steps to Build an Effective Medical Device SEO Strategy

A systematic approach in medical device SEO ensures reliable results. Each step addresses how search engines evaluate and rank medical device websites.

Identify High-Intent Keywords

Keyword identification involves finding the exact terms that healthcare professionals and procurement teams use when searching for medical devices. These terms are often based on technical specifications, regulatory requirements, and clinical applications.

Effective keyword categories include:

  • Product-specific terms: “continuous glucose monitoring systems” or “laparoscopic surgical instruments”
  • Clinical application terms: “minimally invasive cardiac devices” or “orthopedic imaging equipment”
  • Regulatory terms: “FDA-approved ventilators” or “CE-marked diagnostic devices”
  • Problem-solution terms: “reducing surgical site infections” or “improving patient monitoring accuracy”

High-intent keywords typically include device classifications (Class II, Class III), specific clinical uses, and regulatory status. These terms convert better than broad keywords because they target users closer to making purchasing decisions.

When conducting a keyword strategy, Digital Elevator uses factors such as keyword volume, keyword difficulty, and search intent to formalize our optimizations. Note that pages can target dozens, sometimes 100s, of keywords, and these can be identified in the keyword research phase. These secondary keywords are often infused into subsections to ensure a fully optimized page that is given the best chance to rank for as many relevant keywords as possible.

We’ll generally start with the optimization of product pages, a process called “product page SEO,” as these pages have the highest commercial intent and are what we call your “money-making pages.”

Develop Compliant Content

Content for medical device websites follows regulatory guidelines. The information must be accurate, reviewed, and supported by evidence. Compliance-focused strategies include establishing a medical review process for all content and documenting substantiation for product claims.

Content includes disclaimers about intended use and regulatory information. Only terminology approved by regulatory bodies appears on the site, avoiding unauthorized claims about “curing” or “treating” conditions unless specifically cleared for those indications.

Effective content formats include:

  • Clinical case studies: Demonstrate device usage and real-world outcomes
  • Technical white papers: Present data and analysis on device performance
  • Product specification pages: List features, technical data, and compatibility information
  • Regulatory guidance resources: Help customers navigate compliance requirements
  • Educational content: Videos and webinars showing proper device operation

As it relates to SEO and keyword volume, educational pages generally have the most potential for search traffic. During a content strategy phase, the types of content that will be created will be siloed accordingly. While content like case studies and technical articles are great and recommended for sales enablement content, SEO content works best when it is focused on bottom funnel content (content that targets searches closest to a purchase decision) that is steeped in search volume.

For example, a resource on “best CPAP machines” is an effective SEO-driven content idea that targets searchers who are likely closer to the buying stage of their research. Best, versus, alternative, calculators, and tools are great ideas to look for for this type of bottom funnel SEO-driven content.

Strengthen Your Link Profile

Links from credible sources indicate trustworthiness to search engines. In the medical device industry, link quality dramatically outweighs quantity. A single backlink from a respected medical journal provides more SEO value than dozens of links from general websites.

Effective link-building strategies focus on:

  • Original research: Publishing clinical studies or technical analyses that healthcare professionals reference
  • Thought leadership: Creating authoritative content on emerging technologies that naturally attracts citations
  • Industry participation: Presenting at medical conferences with published proceedings
  • Strategic partnerships: Collaborating with healthcare institutions or complementary technology companies
  • Professional associations: Maintaining active memberships in relevant industry organizations

A medical device SEO agency focuses on acquiring links from healthcare directories, medical journals, hospital systems, and educational institutions.

Domain level links and page level links may be part of the strategy. For example, a medical journal is likely to provide a link to your homepage, while a comparison guide may fetch links from smaller, healthcare sites. Domain level links tend to increase brand equity as a whole, whereas page level links help to increase the rankings of the specific keyword targets of that page.

Optimize On-Page Elements

On-page optimization involves structuring each webpage with clear, accurate, and keyword-relevant information. Key techniques include writing title tags that include the specific device category, functionality, and brand name.

Meta descriptions highlight key benefits and regulatory status. Headers (H1, H2, H3) create logical organization throughout the page. Images include descriptive alt text that explains what the image shows, and schema markup helps search engines understand product specifications and regulatory status.

Internal links connect related products, compatible accessories, and supporting clinical evidence with contextual anchor text. This structure helps both users and search engines understand the relationships between different products and resources.

Navigating Compliance and Regulatory Requirements

Medical device websites follow specific rules set by agencies like the FDA and CE marking authorities. These rules impact how information is written, displayed, and promoted online. Every claim about a device’s use, safety, and effectiveness requires accuracy and must follow official guidelines.

SEO content for medical devices avoids language that promises results not supported by evidence or regulatory approval. Content includes required disclaimers about intended use and warnings related to the device. Companies document all claims and keep references for every statement on their website.

Websites display regulatory marks like FDA clearance or CE marking according to specific guidelines. Information about device classes, approval numbers, and compliance status appears clearly on product pages.

Essential compliance considerations include:

  • Approved claims only: Product descriptions stick to cleared or approved uses and indications
  • Required disclaimers: Safety information and warnings appear on relevant pages
  • Documented evidence: Clinical data and references support all product statements
  • Regulatory marks: FDA, CE, and other certifications display with accurate classification numbers
  • Content review: Medical, legal, or regulatory teams approve content before publication

Technical Factors and Core Web Vitals

Technical SEO ensures websites are easy for users and search engines to access and understand. Medical device websites often contain detailed documentation, regulatory content, and complex resources that can affect performance.

Core Web Vitals are specific factors measured by Google that reflect user experience, focusing on load time, interactivity, and visual stability. These metrics directly impact search rankings.

Page speed is the time it takes for a website to load and become usable. Medical device sites with technical documentation, high-resolution images, and downloadable content can experience slow load times. Faster websites help users find information quickly and prevent frustration.

Mobile optimization ensures websites work well on smartphones and tablets since healthcare professionals often access device information on the go. Responsive design adapts the website layout to fit different screen sizes, making it easier to read technical product information.

Security protocols like HTTPS encrypt information sent between a user’s browser and a website. Google considers HTTPS a ranking factor and marks sites without it as “Not Secure.” Secure websites help protect user data and maintain trust with healthcare professionals.

Selecting a Medical Device SEO Agency

Choosing a medical device SEO agency involves evaluating expertise, technical skills, and performance with similar clients. Agencies with healthcare experience understand medical device regulations, terminology, and compliance issues.

When evaluating agencies, look for experience with medical device or healthcare SEO projects, familiarity with FDA or CE regulatory frameworks, and team members with healthcare or scientific backgrounds. Case studies involving technical products or regulated industries demonstrate relevant experience.

Past results with similar clients help assess potential performance. Request metrics like organic traffic growth for medical device websites, rankings for industry-specific keywords, and lead generation from SEO campaigns. Examples of content that passed regulatory review demonstrate understanding of compliance requirements.

Measuring Medical Device SEO Success

Measuring SEO results involves tracking specific data points that show how people find and use the site. These metrics identify which SEO activities lead to more visitors, leads, and sales.

Organic leads come from people who visit a website by clicking a search engine result, not from paid ads. Tracking involves setting up conversion goals in analytics platforms to record actions like contact form submissions, demo requests, or downloads of technical documents.

Keyword tracking observes where website pages appear in search engine results for specific search terms. Tools like Google Search Console, SEMrush, or Ahrefs check keyword positions and track changes over time.

Analytics dashboards present key data in one place for easy review. These dashboards connect Google Analytics, Search Console, and CRM systems for unified reporting. Key performance indicators for medical device SEO include organic traffic by device category, conversion rates from organic sessions, and growth in backlinks from healthcare domains.

FAQs About Medical Device SEO

How long does medical device SEO take to show measurable results?

Most medical device companies see improvements in search visibility within 3 to 6 months, with significant lead generation results appearing after 6 to 9 months of consistent optimization.

What makes medical device SEO different from standard healthcare SEO?

Medical device SEO requires specialized knowledge of product certification, technical specifications, and procurement processes that standard healthcare SEO typically doesn’t address in depth.

How much should medical device companies expect to invest in professional SEO services?

Medical device SEO pricing depends on market competitiveness, product complexity, and optimization scope, with specialized agencies typically charging premium rates for regulatory expertise.

Next Steps

If you are a medical device company looking to get more search engine exposure for your brand and products, reach out to Digital Elevator today.

Biotech PR Strategy: Turn Innovation into News

Posted on by Daniel Lofaso

Effective public relations (PR) is crucial for the success of an emerging biotechnology company, with interesting insights and news to share within the industry. The promotion of this news, however, must be approached with care and is an integral part of a biotech public relations strategy, whether in-house or working with a biotech marketing agency like Digital Elevator.

Often, young biotech companies are eager to promote their brand and rush into PR without proper planning, which can have negative consequences. However, if done thoughtfully, PR can be a powerful tool to enhance a company’s reputation. 

The key to success is careful planning and the creation of a strategic PR plan that is supported by senior management. This approach can help companies avoid mistakes and achieve their desired outcomes.

Craft Your Message Around Your Target Audience

When it comes to PR, the primary objective of most emerging biotechnology companies is to increase visibility. However, this goal must be more specific to be effective. 

It’s essential for a company to identify its target audience and tailor its message to meet the specific needs of that audience. Biotechnology companies communicate with several audiences, including investors, potential partners, employees, the general public, and the media.

Investors are essential during all stages of a biotech company’s development, and they want to see progress in technology, management credibility, and investment in core technologies. The biotech investor audience is sophisticated and gathers information from various sources, including the trade press, financial press, websites, analyst reports, and conferences.

Biotech companies rely heavily on partnerships and collaborations for growth. Prospective partners look for innovative and effective tools, technologies, and complementary expertise in specific therapeutic areas. Companies need to differentiate themselves from competitors and build their profile to stand out from the competition.

A company’s employees are crucial to its success, and being well-known can make it easier to recruit and retain top talent. Employees want to work for a reputable organization that is respected in its field, so PR can help a company establish its name and reputation.

To further illustrate the importance of company reputation, I can share an example of a friend of mine who was being headhunted for a job at a successful biotech company. He told me he looked into the company online and was initially hesitant to accept an interview given the poor exposure the company had from previous employees. While he eventually accepted the position after learning of the new management, the public appearance proved to be a hindrance to his recruitment.

The general public’s perception of biotechnology is critical, as it affects the industry’s success. Companies need to consider the public’s concerns when planning PR campaigns and make sure their messaging is accessible to a non-scientific audience.

The media plays a vital role in shaping public perception, so it’s crucial to build relationships with key journalists, or work with biotech PR firms that have built-in relationships. 

Companies should take the time to explain their technology and business models, and ensure that the media accurately represents their messages. By doing so, they can avoid negative coverage and ensure that opinion leaders understand their business.

For successful PR, companies should ensure that all their communication efforts use the same themes and messages. This approach creates a consistent and coordinated face for the company, regardless of whether investor relations, PR, or marketing delivers the message. 

For young companies, the same team often handles all three, resulting in a highly effective and integrated communication strategy. However, for more mature companies, integration can be more challenging.

Consider Media Training to Understand What Journalists Want

At first, companies may feel nervous about sharing their news with the world, but as they become more familiar with the process, it can be an exciting and enjoyable experience. 

However, senior management is often particularly afraid of the media, likely due to seeing their peers suffer negative consequences from press coverage. As a solution, media training is recommended for all company spokespeople.

Media training is not just about memorizing scripted responses or avoiding difficult questions, as some people might assume. Rather, it is an opportunity to gain a deeper understanding of how the media works and what journalists seek from an interview. 

Most journalists are not trying to trap companies into saying something regrettable; they are simply looking for a story to publish. A good PR consultant can help by preparing the company spokesperson for the likely angle of the journalist and ensuring that the reporter gets the most appropriate story for their publication. 

By doing so, the interview is more likely to proceed smoothly and meet the expectations of both parties.

Plan for Ongoing Communication to Stay Visible

When determining when to begin a PR campaign, a young company must consider their communication objectives, such as raising funds, finding partners, or recruiting new staff, and the potential news flow over a certain period. 

One mistake made by many new companies is communicating “in isolation,” where they make one announcement and then remain silent for an extended period of time. This is not an effective use of their resources. 

Once the optimal time to start communicating has been identified, it is crucial for a company to maintain a steady stream of news to stay visible and avoid being drowned out by competitors.

A private company has more freedom to time its communications for maximum impact, which should be appreciated and used advantageously when compared to that of publicly-traded companies. 

For example, many biotechnology companies are eager to go public without considering the restrictions that come with it. Regardless of the market, anything that could affect the share price must be publicly disclosed immediately. This can be disadvantageous for the company and may force them to communicate with investors during less favorable times.

To develop a communication plan, a news flow and events calendar are essential tools. The calendar should include potential news announcements, financial reporting dates, planned patents and scientific publications, conference attendance and presentations, business travel for senior management, and corporate events. 

Each event should be evaluated for its potential to communicate the company’s message effectively. This exercise helps to identify patterns of high and low activity and pinpoint the best PR opportunities during a specific period.

Publication Considerations Across Peer-reviewed Vs Press Release Channels

Biotechnology companies are a source of innovative ideas and scientific breakthroughs. The ability to showcase new discoveries is essential to a company’s success, but sharing sensitive research through peer-reviewed channels poses risks to intellectual property. 

Companies are concerned about losing control over the timing and amount of detailed information released in publications. To overcome this, companies often opt to release news via press releases, allowing for complete control over information dissemination.

However, the use of press releases has its risks. Companies can be tempted to overstate facts, which can backfire and harm their reputation. In addition, some audiences remain skeptical of research that has not been peer-reviewed. 

Investors and journalists have been misled in the past by early promising results that failed to hold up in later studies. The potential damage of an announcement backfiring must be weighed against the perceived benefits.

Even if the news is truly sensational, the glory for the company can be fleeting. Fair-weather media supporters will be quick to criticize a company at the slightest hint of controversy. 

The effect of press releases on a company’s scientific reputation among peers is also a concern. Collaborators and external scientists may resent not having access to information that could advance their own research. Using non-peer-reviewed data to boost a company’s reputation can be seen as compromising scientific integrity. 

Lastly, pre-publication of scientific data by press release can compromise the novelty of a company’s work when submitted to top-tier scientific publications.

Working With PR Consultants

Start-up biotechnology companies often have varying levels of understanding when it comes to the function of public relations (PR), which can depend on the collective experience of their management team. 

In cases where the founding scientist is new to commercial ventures, their understanding of PR might also be underdeveloped. In such situations, it may take years for someone with significant commercial experience to join the management team and provide their expertise.

At this early stage, the company must decide whether to handle PR in-house or seek the advice of a consultant. If the company decides to proceed with formal PR, it will need to weigh the merits of both options and find the right balance between them. 

Access to senior management is crucial for a consultant to perform their work, while an internal person may have a better understanding of the technology and business strategy. However, an external PR consultancy can provide invaluable experience, industry contacts, and ensure that the company’s message is effectively communicated to the public, not to mention coming in at a price point that is more approachable than an in-house, full-time employee.

Biotechnology, with its complex science and growing public awareness, requires good-quality PR to communicate positive messages and avoid potential misunderstandings. Effective planning, strategy, messaging, and positioning are all critical elements of the process, and the best consultancies are those that review their client’s business and requirements through open and honest discussion to determine how best to handle PR.

If you are interested in working with a PR agency that specializes in life science and biotech, reach out to Digital Elevator today to learn about our approach.

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