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Original research & studies

First-party audits and original data on AI search visibility, answer engine optimization, and how today's buyers actually decide — findings, methods, and what they mean for your brand.

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Absent From the Answer: What 33 AI-Search Audits Reveal About Brand Visibility
ResearchAEOSEO

Absent From the Answer: What 33 AI-Search Audits Reveal About Brand Visibility

We audited 33 businesses the way their customers now research them — by asking ChatGPT, Google's AI Overviews, Perplexity, and Gemini the real questions that precede a purchase. Across 177 buyer-intent prompts, the brand that should have answered was named just 17.5% of the time. Here is where the gap opens, why, and how to close it.

Daniel Lofaso
Daniel Lofaso Last updated Jul 20, 2026
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