// Author
Daniel Lofaso
Founder and CEO of Digital Elevator. 15+ years of marketing experience helping businesses compete and win online, from emerging startups to Fortune 100 leaders.
Founder and CEO of Digital Elevator. 15+ years of marketing experience helping businesses compete and win online, from emerging startups to Fortune 100 leaders.
The bottom line: While AI-driven traffic currently represents less than 1% of overall website traffic, its quality and conversion potential are unprecedented. S...
Last updated May 11, 2026AI platforms like Google AI Overviews, ChatGPT, and Perplexity are increasingly becoming the go-to sources for answers, and have prompted a rise in brands seeki...
Last updated May 11, 2026As generative AI platforms like Google AI Overviews, ChatGPT, and Perplexity become primary sources for information, brands that fail to optimize for this new l...
Last updated May 11, 2026Discover the 8 best competitive intelligence tools to track rivals, spot trends, and uncover opportunities that give your business a sharper edge.
Last updated Apr 20, 2026Choosing a content creation agency or partner is all about fit. The right agency understands your market, ships on a predictable cadence, and shows how each ass...
Last updated Apr 20, 2026Explore 2026's best healthcare SEO agencies: B2B experts, multi-location specialists, and AI-ready teams to grow patient bookings and medtech pipelines.
Last updated Apr 20, 2026Choosing the best biotech PR agency is not just about name recognition. You want a team that speaks science fluently, can translate data for reporters and inves...
Last updated Apr 20, 2026Manufacturing firms require a marketing partner who deeply understands their unique challenges: from extended sales cycles and highly technical buyers to comple...
Last updated Apr 20, 2026Unveiling the Top 5 Medical Device Marketing Strategies! Boost sales and visibility with these proven techniques. Learn more now.
Last updated Apr 20, 2026Here’s how to build a LinkedIn ABM strategy that generates real results in biotech—without bloated prospect lists or wasted ad spend.
Last updated Apr 15, 2026We compare the most popular AI content generators and see how each performs through an AI content detection tool to see how they do.
Last updated Apr 15, 2026From cutting-edge research institutions to forward-thinking biotechs, these 51 best biotech websites have been carefully curated by our biotech marketing team.
Last updated Apr 15, 2026Join us on a journey through the forefront of biotechnology as we applaud the best pharma websites propelling remarkable advancements in this domain.
Last updated Apr 15, 2026Take a look at some of the best SaaS websites with our own internal scoring system looking at design, rankings, and traffic to draw inspiration from.
Last updated Apr 15, 2026Learn how to create a biotech content marketing strategy that focuses on traffic, leads, and brand awareness. Written for CEOs and executives.
Last updated Apr 15, 2026With high-value items, complex technical specifications, and often lengthy purchasing cycles involving multiple stakeholders, standard biotech eCommerce marketi...
Last updated Apr 15, 2026Effective public relations (PR) is crucial for the success of an emerging biotechnology company, with interesting insights and news to share within the industry...
Last updated Apr 15, 2026This biotech SEO guide outlines key aspects such as competitor analysis, on-page SEO, content marketing, and off-page SEO techniques.
Last updated Apr 15, 2026This guide cuts through the noise to deliver actionable CDMO marketing strategies that address your most pressing challenges.
Last updated Apr 15, 2026In this post, I will show you the exact process our agency uses to do a competitor backlink analysis.
Last updated Apr 15, 2026Understand the factors behind content marketing costs taking into account different content types and the agency vs freelancer models.
Last updated Apr 15, 2026Learn the best content marketing tips that are working now. Use these strategies and trends to take your content strategy to the next level.
Last updated Apr 15, 2026How much is a domain name worth and how much should I offer/pay? We address the costs and potential value of a domain name from an SEO perspective.
Last updated Apr 15, 2026Learn these five types of ecommerce content marketing that will win customers and help you stay ahead of your competitors.
Last updated Apr 15, 20266 must use eCommerce emails for maximum customer engagement shows 3 transactional lead gen examples that every eCommerce brand should adopt.
Last updated Apr 15, 2026Get more HARO Links: talk about how I’ve successfully managed to bat at about 50 percent in terms of getting links from HARO reporters.
Last updated Apr 15, 2026This guide provides insights into the world of HCP marketing, exploring proven strategies and best practices to help businesses achieve success.
Last updated Apr 15, 2026Learn about how Holy Grail SEO can help you identify low competition, high volume keyword resources and utilize data to create high ranking blogs.
Last updated Apr 15, 2026Life sciences and biotech marketing guide to marketing channels, vendors, budget, brand exposure, and competitive advantage.
Last updated Apr 15, 2026Let’s take a closer look at the top seven local SEO ranking factors and dive into what makes your local business rank in your neck of the woods.
Last updated Apr 15, 2026By the end of this post you’ll know whether or not you are doing multilocation local SEO properly, or what you can do to fix it if you’re not.
Last updated Apr 15, 2026If your company has a lack of SEO talent or your current team is struggling to keep up, it may be time to outsource your SEO.
Last updated Apr 15, 2026Global pharmaceutical industry stats including revenue by technologies, the value share of the biotech by country, and the growth of biotech globally.
Last updated Apr 15, 2026Ever wonder why you can't rank first in Google for your brand's name? We break down step-by-step how ranking for your brand name can be accomplished.
Last updated Apr 15, 2026We dive into how to refresh blog content with an example of exactly how to go about it. Use these 5 tips to update your blog content and increase rankings.
Last updated Apr 15, 2026Learn from the top SaaS content marketing examples and get clear takeaways as to how you can use this in your SaaS marketing strategy.
Last updated Apr 15, 2026Learn 5 distinct SaaS email marketing campaigns that will help you with your goal of increasing your conversion rates and more.
Last updated Apr 15, 2026Learn the keyword research strategies a SaaS business can use today. We cover platform KWR, competitor KWR, and understanding intent.
Last updated Apr 15, 2026SaaS pricing models demonstrate the value of your features to convert subscribers. Use these software pricing strategies to optimize your SaaS pricing page now.
Last updated Apr 15, 2026This is a tried and true guide to SaaS SEO for companies looking to increase their traffic, rankings, and ultimately, sales.
Last updated Apr 15, 2026Whether you are hiring a science writer, require one marketing, or want to get into a scientific writing career, there is something to learn in this post.
Last updated Apr 15, 2026We share the secret sauce to winning blog layout and design that we’ve learned from working on sites for over a decade.
Last updated Apr 15, 2026As a CEO, marketing exec, or scientist-founder, navigating the complex realm of life sciences marketing requires strategic decision-making and a keen understand...
Last updated Apr 15, 2026Healthcare content marketing has become essential for building trust and authority in an industry where credibility directly impacts patient decisions and busin...
Last updated Apr 15, 2026Ecommerce abandoned cart emails offer a better return than retargeting ads and turn casual browsers into potential lifelong buyers. Use these 13 tips today.
Last updated Apr 15, 2026Learn how to optimize your gym’s website for SEO or how to get the most out of the traffic it currently generates.
Last updated Apr 15, 2026B2B SEO has become a critical investment for companies seeking to capture demand from buyers who increasingly begin their purchasing research with online search...
Last updated Apr 15, 2026When it comes to healthcare websites, choosing the right healthcare content management system is crucial. Explore the best 5 healthcare CMS'.
Last updated Apr 15, 2026Here’s a hand-selected list of some of the best healthcare marketing agencies that specialize in the health and medical industries.
Last updated Apr 15, 2026Discover the top 7 medical device marketing agencies in 2026 specializing in SEO, branding, creative strategy, and B2B healthcare growth.
Last updated Apr 15, 2026Medical device SEO has become essential for manufacturers seeking to reach healthcare providers, hospital systems, and other B2B buyers who increasingly begin t...
Last updated Apr 15, 2026Are you a marketer trying to forecast the potential SEO return on investment (ROI) for an ecommerce website but don’t know where to start? Good news. You...
Last updated Apr 15, 2026This inbound marketing gym case study takes a look at how we turned 40 lead a month into 150, and potential revenues to $500k year from our services alone.
Last updated Apr 15, 2026Learn how to do 301 redirects in cPanel the easy way. No messing with htaccess code. This takes about 5 minutes and works for Joomla and WordPress.
Last updated Apr 15, 2026Revenue is an important metric for measuring business performance. Use these formulas and find out how to calculate revenue for your business.
Last updated Apr 15, 2026Are you tasked with selling SEO to your CEO? Or, do you need to get the c-suite on board with your SEO recommendation? This vlog is for you.
Last updated Apr 15, 2026In today's video, we go over 9 of the most popular link building strategies to use in 2021 with a breakdown of their pros and cons.
Last updated Apr 15, 2026Learn 11 quick link prospecting hacks based on Google’s Panda Questionnaire that will save you time and result in better rankings and more traffic.
Last updated Apr 15, 2026Medical devices are an essential part of modern healthcare. Companies that design, manufacture, or distribute these products often look for ways to reach health...
Last updated Apr 15, 2026Need a way to find non-copyrighted music for your videos. We show you how and answer some FAQs around the topic,
Last updated Apr 15, 2026A top 7 list of the best pharmaceutical marketing agencies classified by specialization, ideal client size, and notable clients.
Last updated Apr 15, 2026Confused by PPC management pricing? Use this rundown of pros and cons to determine which PPC agency model meets your goals for growth and ad spend.
Last updated Apr 15, 2026Get an in-depth look at the top, middle, and bottom sales funnel tactics we consider when running PPC campaigns for our SaaS clients.
Last updated Apr 15, 2026Do you ever wonder how professional website development agencies map out website projects?
Last updated Apr 15, 2026
