How PR established Verseon as a thought leader in AI-driven drug discovery

Verseon
Verseon is a clinical-stage pharmaceutical company that leverages molecular physics and artificial intelligence to design novel drug candidates. With 14+ small molecule drugs in development across cancer, cardiovascular, and metabolic diseases, Verseon's proprietary platform represents a paradigm shift from traditional trial-and-error drug discovery methods.

Industry: Biotech

Services: PR

Challenges

As a pioneering company in AI-driven drug discovery, Verseon faced the challenge of establishing credibility and visibility in a crowded biotech landscape. Despite having groundbreaking technology that combines molecular physics modeling with artificial intelligence, the company struggled to differentiate itself from other AI drug discovery platforms and communicate the unique value of their atomic-level engineering approach. The company needed to elevate its profile among key stakeholders including investors, pharmaceutical partners, and the broader scientific community. Traditional biotech marketing wasn't sufficient to convey the sophisticated technical advantages of Verseon's multiphysics-augmented AI platform or establish the leadership team as industry thought leaders. Verseon required a strategic PR approach that would position them as the definitive expert in physics-based computational drug discovery while building awareness of their robust pipeline spanning multiple therapeutic areas.

Solutions

Our PR strategy centered on establishing Verseon as the authoritative voice on the intersection of molecular physics, AI, and drug discovery through a comprehensive 12-month thought leadership campaign.

Phase 1: Foundation Building

We developed a content strategy that emphasized Verseon’s unique technical approach, focusing on how their molecular physics modeling enables true atomic-level engineering rather than traditional screening methods. Key messaging highlighted their ability to systematically design completely new drugs by accurately predicting how novel chemical structures bind to disease-causing proteins.

Phase 2: Thought Leadership Positioning

We positioned Verseon’s leadership team as experts who could speak authoritatively on the future of AI in drug discovery, the limitations of current approaches, and the paradigm shift toward physics-based design. This involved crafting bylined articles, preparing executives for interviews, and developing technical content that demonstrated deep expertise without being overly complex.

Phase 3: Strategic Media Outreach

Our media strategy targeted high-profile business publications (WSJ, Bloomberg) to reach investors and business decision-makers, while simultaneously engaging specialized biotech media (BioSpace, Drug Discovery & Development, In Vivo, pharmaphorum) to establish credibility within the scientific community. We leveraged timely industry trends around AI adoption and drug discovery innovation to create compelling story angles.

Phase 4: Pipeline and Platform Amplification

We strategically highlighted Verseon’s impressive pipeline of 14+ molecules across multiple indications as proof points of their platform’s effectiveness, while emphasizing recent developments like their VersAI™ technology and strategic acquisitions to demonstrate continued innovation and growth.

Results

The comprehensive PR campaign successfully transformed Verseon from a relatively unknown biotech company into a recognized authority on AI-driven drug discovery, creating a foundation for continued growth and partnership opportunities in the competitive pharmaceutical landscape.

Sample Placements

Our media strategy targeted high-profile business publications (WSJ, Bloomberg) to reach investors and business decision-makers, while simultaneously engaging specialized biotech media (BioSpace, Drug Discovery & Development, In Vivo, pharmaphorum) to establish credibility within the scientific community.

Additional Placements

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