Strategic Bottom Funnel Content
Content Marketing Services for Biotechs
Hybrid done-with-you and done-for-you content marketing that focuses on high-intent, conversion-driven content while empowering your team to scale top-funnel initiatives. We handle the complex bottom funnel content that influences LLMs, dominates search engines, and accelerates sales cycles, while providing you with proven strategies and guidance for scalable content production.
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Dan and the Digital Elevator team helped us out with new SEO-focused service page sales copy but took a vested interest in how that copy worked within our entire sales process. This led to improvements into our overall sales cycle and how rankings and content could be leveraged to generate more leads.
Chris Morrison
Director of Marketing, McKesson BPS
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Digital Elevator’s UX/UI, copywriting, and design services resulted in an over 50% conversion rate gain to eCommerce pages. Post-launch, the site saw a 19% increase in revenue and a 57% increase in time on page, a marked KPI related to design and copy.
James Lee
Business Development & Marketing Executive, iQ Biosciences
The smart way to scale content marketing without agency overhead
Companies need content at scale, but they don’t need to pay agencies to do everything. Our hybrid approach combines strategic done-for-you bottom funnel content with proven done-with-you frameworks for top funnel scaling. Whether you’re a growing biotech company looking to optimize content ROI or an established brand seeking to maximize conversion-focused content while building internal capabilities, we’ve perfected the balance between agency expertise and in-house efficiency.
What You Get: Hybrid Done-With-You + Done-For-You Approach
Biotechs require content at scale to succeed. We solve for that by providing done-for-you content marketing on the middle and bottom-funnel content that drives results while consulting on the top funnel content needed for topical authority.
High-Intent Content Creation
Our team crafts compelling, conversion-focused content designed to capture bottom-of-funnel leads.
Sales Enablement Content
We develop tailored content assets that empower your sales team, providing them with the resources they need to close deals more efficiently.
Technical Implementation and Optimization
Beyond content creation, we handle the technical aspects of getting your content seen and performing.
Strategic Content Planning
We collaborate closely with your team to develop a comprehensive content strategy aligned with your business objectives.
Strategic Content Frameworks
We help you establish robust content frameworks that ensure consistency, quality, and scalability.
UX Design
We focus on enhancing the user experience of your content assets, ensuring intuitive navigation, clear calls to action, and an engaging visual presentation that encourages deeper engagement.
Conversion Optimization
We analyze user behavior and implement strategies to maximize conversions.
AI and LLM Optimization Strategy
We help you leverage the power of Artificial Intelligence and Large Language Models (LLMs) to enhance your content marketing efforts.
Software Selection & Training
We provide guidance on selecting the right content marketing software and tools for your needs, from content management systems to SEO tools and analytics platforms.
Get Your Free Custom Marketing Plan That Outlines The Exact Strategy We’ll Use to Help You Grow
Our content marketing action plans provide you with an expert strategy with data-driven insights and decades of experience working with 100s of companies, absolutely free.

Sample Bottom Funnel Content

Particle Size Analyzers Price Guide (Waters)

Cyno Monkey PBMCs eComm Page (iQ Bio)

Pharmacy Evaluation Calculator (McKesson)
The Perfect Marriage of SEO & Content Marketing Knowledge That Covers all Aspects of Rankings
Content and SEO don’t operate in a bubble. We consider keyword data, intent, competition, links, and more in our SEO-driven content marketing campaigns.
- Keyword Research
- Blog Design
- Technical audits
- Creative (& Clever) Copywriting
- Content audits
- On-page SEO
- Building Protected Content
- Engagement Boosts
- Content Writing
- Off-Page Enhancements
- Building Links
- Domain Rating Improvement
- User experience analysis
- Increased On-Site Time
- Competitive Analysis
- Content Updates
- Site architecture Analysis
- High-Converting Popups
- Conversion Rate Optimization
- First-Party Data Implementation
- Stronger Data & Analytics
- Editorial Calendar Strategies
- Bounce Rate Minimization
- Internal Linking Improvement
- Content Partnerships
- Content Promoting
Ways We Can Work Together
We move at the speed of business and offer multiple options for working together.
One-off Audits
We’ll go deep into a content audit or competitive analysis and give you the best course of action to improve your SEO.

Ongoing Content Marketing
We’ll provide the strategy, research, and implementation of your most important content marketing and report on the performance.

Content Consulting
We’ll have one of our content experts work with your in-house content team to make sure they are building a content machine based on a sound strategy.

We Excel At These Other Marketing Channels Too

SEO

PPC
