Strategic Bottom Funnel Content for Human Audiences & Generative AI

Content Marketing Services for Biotechs

Content marketing that focuses on high-intent, conversion-driven content that influences search engines, LLMs, and aids with sales enablement. We focus on strategizing, writing, and designing middle and bottom funnel content that drives business impact.

Let's Talk

High-value content based on science, for scientists

At Digital Elevator, we employ a data-driven content strategy, meticulously analyzing your industry to uncover high-value ranking opportunities and bridge sales enablement gaps. This approach is designed to rapidly deliver impactful results.

We provide a strategic battle plan, prioritizing initiatives based on time to ROI and potential for scalable conversions. This is complemented by exceptional design from our UX/UI team, which has consistently led to client conversion increases of up to 50%. Our focus encompasses both product/service pages and high-volume, bottom-funnel content that resonates with search engines, LLMs, and most importantly, human users.

Dominate high-intent search results with AI-optimized bottom funnel content

Dominate high-intent search results with AI-optimized bottom funnel content

Our expert team creates conversion-focused content that performs exceptionally well in traditional SEO while optimizing visibility and citation within the evolving landscape of AI-driven search. We focus on "best," "versus," and comparison content that LLMs frequently reference, ensuring your brand captures high-intent traffic across all search modalities.

Transform your website architecture for maximum conversion impact

Transform your website architecture for maximum conversion impact

Our comprehensive approach includes UX design recommendations, site structure optimization, and conversion pathway enhancement that turns your website into a high-performing sales engine. We ensure every piece of content works together to guide prospects from awareness to decision with maximum efficiency.

Seamlessly integrate sales enablement with content marketing for comprehensive revenue impact

Seamlessly integrate sales enablement with content marketing for comprehensive revenue impact

We create content that serves dual purposes - performing in search engines and LLMs while providing your sales team with powerful enablement tools. Our bottom funnel content becomes a strategic asset that supports both inbound marketing and direct sales efforts, maximizing the value of every content investment.

What You Get: Content Strategy, Execution, UX & Analytics

Biotechs require content at scale to succeed. We solve for that by providing done-for-you content marketing on the middle and bottom-funnel content that drives results while consulting on the top funnel content needed for topical authority.

Strategic Content Planning

We collaborate closely with your team to develop a comprehensive content strategy aligned with your business objectives.

High-Intent Content Creation

Our team crafts compelling, conversion-focused content designed to capture bottom-of-funnel leads.

Sales Enablement Content

We develop tailored content assets that empower your sales team, providing them with the resources they need to close deals more efficiently.

Technical Implementation and Optimization

Beyond content creation, we handle the technical aspects of getting your content seen and performing.

UX Design

We focus on enhancing the user experience of your content assets, ensuring intuitive navigation, clear calls to action, and an engaging visual presentation that encourages deeper engagement.

AI and LLM Optimization Strategy

We help you leverage the power of Artificial Intelligence and Large Language Models (LLMs) to enhance your content marketing efforts.

Get Your Free Custom Marketing Plan That Outlines The Exact Strategy We’ll Use to Help You Grow

Our content marketing action plans provide you with an expert strategy with data-driven insights and decades of experience working with 100s of companies, absolutely free.

Get Your Free Marketing Plan

Sample Bottom Funnel Content

Particle Size Analyzers Price Guide (Waters)

From calculators, to pricing guides, to product pages, our content marketing services focus on bottom funnel content that helps our clients get leads. Combined with UX/UI and design, these are assets that are versed in SEO, loved by LLMs, and utilized by sales teams.

Cyno Monkey PBMCs eComm Page (iQ Bio)

Pharmacy Evaluation Calculator (McKesson)

The Perfect Marriage of SEO & Content Marketing Knowledge That Covers all Aspects of Rankings

Content and SEO don’t operate in a bubble. We consider keyword data, intent, competition, links, and more in our SEO-driven content marketing campaigns.

  • Keyword Research
  • Blog Design
  • Technical audits
  • Creative (& Clever) Copywriting
  • Content audits
  • On-page SEO
  • Building Protected Content
  • Engagement Boosts
  • Content Writing
  • AI & LLM Mentions
  • Off-Page Enhancements
  • Building Links
  • Domain Rating Improvement
  • User experience analysis
  • Increased On-Site Time
  • Competitive Analysis
  • Content Updates
  • Site Architecture Analysis
  • Conversion Rate Optimization
  • First-Party Data Implementation
  • Stronger Data & Analytics
  • Editorial Calendar Strategies
  • Bounce Rate Minimization
  • Internal Linking Improvement
  • Content Pruning
  • Content Promoting
  • Content Updates

Case Studies

DuvaSawko

The healthcare IT company utilized Digital Elevator for a full suite of services such as web design, SEO, content marketing, calculator tool creation, and LinkedIn PPC.

Services

Content marketing

SEO

Website Rebuild

LinkedIn Ads

Case Statistics

    • Increase in organic traffic

      732%

    • Increase in conversions

      700%
View Case Study

McKesson

Learn how Digital Elevator solved McKesson’s challenges converting large volumes of visitors into leads and helped with Content Marketing, conversion rate optimization, and PPC Consulting.

Services

Content marketing

CRO

PPC

Case Statistics

    • PPC lead increase

      34%

    • Total lead increase

      15%

    • Reduction in lead to meeting time

      25%
View Case Study

Niche biotech

A clinical research and manufacturing product provider in a niche market turned to Digital Elevator’s content marketing expertise to help fuel substantial SEO growth.

Services

Content marketing

SEO

Case Statistics

    • Traffic value

      $39000

    • Keywords in SERP top 3

      600

    • Blogs published

      100
View Case Study

iQ Bio

A CRO approached Digital Elevator with the specific goal of increasing sales revenue from a single marketing project.

Services

Conversion rate optimization

Web design

Case Statistics

    • Revenue increase

      19%

    • eCommerce conversion rate increase

      51%

    • Time on page increase

      57%
View Case Study

IBT

Contract research firm IBT relaunched a site and needed help with technical SEO, site speed, and keyword rankings to increase visibility.

Services

SEO

Case Statistics

    • Site health score

      99%

    • Top 10 keyword movement

      28

    • Month campaign

      3
View Case Study

Ways We Can Work Together

We move at the speed of business and offer multiple options for working together.

One-off Audits

We’ll go deep into a content audit or competitive analysis and give you the best course of action to improve your SEO.

Ongoing Content Marketing

We’ll provide the strategy, research, and implementation of your most important content marketing and report on the performance.

Content Consulting

We’ll have one of our content experts work with your in-house content team to make sure they are building a content machine based on a sound strategy.

Let's Talk

We Excel At These Other Marketing Channels Too

SEO

Content strategy and SEO work hand-in-hand to make your website a traffic magnet and lead generation machine.
Learn More

Public Relations

Promote your biotech to the far reaches of the media landscape, building awareness and thought leadership.
Learn More

UX/UI Design

We specialize in conversion-focused user experience designs that help convert more of your existing traffic.
Learn More

Content Marketing FAQs

What makes your bottom funnel content effective for AI and LLM optimization?

Our bottom funnel content is specifically structured and formatted for AI consumption, using comparative frameworks, definitive statements, and clear hierarchical information that AI tools can easily parse and cite. We focus on the types of content that LLMs naturally reference when answering commercial queries, ensuring your brand appears prominently in AI-driven search results.

How long does it take to see results?

Bottom funnel content typically begins driving results within 60-90 days, as it targets high-intent searches with less competition. These results generally come as rankings increases as well as subtle increases in LLM referral traffic before resulting in more clicks. More significant results generally happen within 6-12 months.

Do you handle strategy, content, design, and development?

Yes, our content marketing services are intended to be turn-key. We will publish your content on your content management system (CMS) for you, ensuring it looks great and performs as intended.

What's the investment level for these content marketing services?

Our content marketing services typically start at $7,000 monthly, depending on the scope of bottom funnel content creation and the complexity of existing site issues that need to be addressed. Content production is based on a credit system where clients sign up for a pre-set amount of credits per month. In short, the more content output requested, the more credits that will be used. During the strategy phase we will plan and recommend content triage and output based on those credits.

What size companies is this service best for?

Our bottom funnel content service is best for companies in verticals where there are proven benefits to SEO-driven content and bottom funnel content. While this can help startups, we primarily focus on established companies that are looking to scale content operations and have an addressable search volume that proves use. Before engaging with clients on this service, we’ll review the potential for middle and bottom funnel searches across our SEO tools as well as LLMs to give an idea of utility. If clients are not a good fit for these services, we’ll let them know.
preloader