LinkedIn, Google, & ABM Ads Management
Biotech PPC Agency
PPC services uniquely tailored to the needs of biotech companies. We specialize in B2B pay-per-click campaigns, lead generation, account-based marketing and eCommerce on Google Ads & LinkedIn Ads.
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We were spending a lot of money on PPC ads and getting mixed results. Dan and Digital Elevator addressed the sales copy on our landing page, utilized our existing white papers for lead generation and nurture campaigns, and used our revenue calculator tool to increase PPC leads by 34% within six months.
Chris Morrison
Director of Marketing, McKesson BPS
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Digital Elevator became part of our core marketing team at Champions. They brought the expertise in SEO and PPC campaigns that triggered quick wins and long-term success for our digital channels. The depth of expertise, hand-in-hand partnering on each aspect of the project, and the integrity their agency garnered was instrumental in partnering, and was pivotal to increasing brand awareness and lead generation for Champions.
Rachel Bunting
VP Global Marketing, Champions Oncology
Pinpoint ABM targeting with LinkedIn Ads management
For account-based marketing on LinkedIn Ads, Digital Elevator has you covered. Whether you’re a startup with a tight budget or a publically-traded company looking to target key accounts, we’ll leverage ads to create campaigns that drive brand awareness, generate leads, and bring consistency to pipeline development.
Leverage the high intent of Google Ads for your biotech lead gen or eCommerce campaign
For high-intent ad targeting within search engines, we recommend a Google Ads campaign. Whether you’re a startup with a tight budget or a publically-traded company, we’ll leverage ads to create campaigns that generate leads and bring consistency to pipeline development.
Unearth relevant keywords based on intent to showcase your biotech innovations
Through meticulous keyword research, we pinpoint the industry-specific terms that resonate with your biotech audience, ensuring you get more clicks from qualified leads.
Delegate your biotech PPC management, empowering your team to focus on groundbreaking research
Let us handle the complexities of biotech PPC instead of having internal team members manage it whose time is better spent on other initiatives.
Fine-tune your landing pages for stakeholders with precision sales copy
Our landing page creation and sales copy expertise enhance the likelihood of lead generation efforts, capturing the attention of stakeholders.
Seamlessly integrate PPC into your biotech marketing strategy for comprehensive industry impact
We employ tactics that enhance the visibility of your biotech brand, making it easier for researchers, investors, and stakeholders to discover and connect with your groundbreaking innovations.
Our Approach to Biotech PPC Management Drives Consistent Conversions
At Digital Elevator, our approach to biotech PPC is grounded in a comprehensive understanding of the industry’s nuances and complexities. We stay at the forefront of the latest trends and advancements in biotech, enabling us to craft content strategies that resonate with your target audience.
Onboarding and Initial Account Planning Activities
Upon engagement, the first step will be to set up a discovery session between our paid search manager and your team. During this time, we will outline campaign goals, performance monitoring, and the overall marketing strategy. Next, we will build out campaigns and supply any needed text ads to support the tactics outlined below.
Goals & Key Performance Indicators
Outline specific goals and conversion metrics to measure campaign success. Through this process, we can determine effective traffic and keyword goals that drive business objectives.
Tracking & Performance Monitoring
If applicable, review past and existing campaigns and goals to establish a performance baseline.
Account Planning
Keyword list creation, segmentation & organization; Ad copy development; Campaign creation and structure management; Budget management; Bid strategy & bidding rule development; Install Call Tracking if applicable; Outline reporting templates and protocol.
Digital Media Management Scope of Work
After the initial launch we will provide ongoing optimization for the campaign to improve performance and drive a high return on ad spend.
Digital Advertising: Management
Text ad creation and optimization, copy and creative testing; Monitor and optimize advertising performance; Test landing pages, bid strategies, and channels; Create new campaigns as needed; Ongoing keyword discovery and query exclusion; Monthly reporting; Budget management and allocation; Bid strategy and bidding rule development as needed.
Schedule a PPC discovery call with a marketing strategist, not a sales rep.
The discovery call is the first step in discussing your business, your goals, and the potential suite of services you need. You’ll talk to a strategist, not a salesperson.
The Perfect Marriage of PPC Management & Landing Page Copy That Covers all Aspects of Conversions
Our PPC services are vast in terms of the areas we consider to get the most out of your campaign. We can provide a wealth of other PPC services that may have not been listed, so just let us know if you want us to include it in your marketing plan.
- Optimizing Manual Bids
- Call Tracking Options
- Automatic Bid Enhancement
- Improved Traffic
- Keyword Match Type Testing
- Tracking The ROI Loop
- Improving Quality Score
- Targeting For Display Campaigns
- Split-Testing Ad/Image
- Refined Analytics Data
- Keyword Narrowing/Expansion
- Modifying Bids
- Location-Based Targeting
- Utilizing Negative Keywords
- Time-Based Targeting
- Image Ad Development/Testing
- Improved CTR Opportunities
- Ad Group Creation Variety
- YouTube Strategy Adjustment
- Tapered Keyword Targeting
- Increased Campaign Growth
- Advanced Retargeting Campaigns
- New Beta Releases
- Persuasive Ad Copy
- Optimized Dynamic Copy
- Surveillance Of Competitors
Case Studies
Ways We Can Work Together
We move at the speed of business and offer multiple different options for working together.
One-time PPC Audits
Just want to know how your existing campaign can be improved? Get an audit.
Landing Page Creation
From sales copy, to user experience, to user interfaces, our landing page design services are focused on one thing: conversions.
Conversion Rate Optimization (CRO) Projects
Getting the clicks but not the return on your ad dollars? We'll take a look under the hood to see how we can increase your conversion rates.
Ongoing PPC Management
Done for you, expertly managed PPC campaigns.
We Excel At These Other Marketing Channels Too
SEO
Content Marketing
