The Biotech Content Marketing Agency Powering Strategic Brand Awareness

Content marketing services for the biotech industry with a specialized focus on sales funnel optimization. 

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Fortune 500-caliber biotech content marketing strategy for everyone

Fortune 500s, emerging biotechs, and SMBs. We’ve had the privilege of working with companies of all sizes and have taken everything we’ve learned from creating content in the most competitive markets and made it available to clients of all sizes.

Unearth pertinent topics and keywords to showcase your biotech innovations

Unearth pertinent topics and keywords to showcase your biotech innovations

Through meticulous keyword research, we pinpoint the industry-specific terms that resonate with your biotech audience, ensuring your content stands out in this specialized field.

Delegate your biotech content endeavors, empowering your team to focus on groundbreaking research

Delegate your biotech content endeavors, empowering your team to focus on groundbreaking research

Let us handle the complexities of biotech content, allowing your internal experts to concentrate on pioneering advancements while we drive targeted traffic to your website.

Fine-tune your biotech website for stakeholders with precision content marketing strategy for comprehensive industry impact

Fine-tune your biotech website for stakeholders with precision content marketing strategy for comprehensive industry impact

Our expert on-page SEO techniques enhance the discoverability of your biotech content, aligning with industry-specific terms and capturing the attention of stakeholders.

Seamlessly integrate content into your biotech marketing strategy for comprehensive industry impact

Seamlessly integrate content into your biotech marketing strategy for comprehensive industry impact

We employ tactics that enhance the visibility of your biotech brand, making it easier for researchers, investors, and stakeholders to discover and connect with your groundbreaking innovations.

Our Approach to Biotech Content Marketing Drives Consistent Results

At Digital Elevator, our approach to biotech content marketing is grounded in a comprehensive understanding of the industry’s nuances and complexities. We stay at the forefront of the latest trends and advancements in biotech, enabling us to craft content strategies that resonate with your target audience.

By leveraging our extensive expertise, we create engaging, informative, and scientifically accurate content that effectively communicates your brand’s unique value proposition. Our approach is rooted in authenticity, credibility, and a deep understanding of the biotech landscape, ensuring that your content resonates with your audience and positions your company as an industry thought leader.

10-steps to SEO-driven Content Marketing 

Developed based on the results of high-revenue, high-traffic websites, our multidisciplinary SEO-driven content marketing strategy is designed to connect with your audience and drive revenue.

1. Goal setting

We orient our clients on these goals:

1. Revenue
2. Conversions (leads, meetings, demos)
3. High intent traffic

2. Extensive research

We get to know your industry inside and out:

1. Company- Differentiators, advantages, priorities
2. Product- Value; use cases, positioning
3. Users- Pain points, desired gains, what it takes to get them to buy from you

3. Documentation

This keeps all stakeholders aligned:

1. Knowledge transfer
2. Buyer personas
3. Nuances
4. Detail FAQs

4. Content strategy

Using research to create content that’s convincing to your audience:

1. Style guides
2. Writing philosophies
3. How to highlight advantages
4. How to authentically repel objections

5. Keyword research opportunities

Going after high volume, high intent searches:

1. Pulling together the entire keyword set
2. Clustering into distinct topics
3. Prioritizing by funnel depth, conversion potential and competition 

6. Writer management

SEO content writing is art and science

1. Finding the best writers for your market
2. Coaching them on your biotech
3. Create thorough briefs to guide each article

7. Subject matter expertise

Content that is built on expert insight and research.

1. Finding original sources of insight
2. Building expert committees
3. Running surveys, questionnaires, etc.

8. Publishing new content

Focus on money-making pages first:

1. Publish quantity without sacrificing quality
2. Make bottom and middle of funnel content for each cluster
3. Avoid low converting top of funnel content

9. Content distribution

Providing a game plan to get more eyes and results:

1. Repurposing plan
2. Social plan

10. Explore conversion opportunities with content (existing or new)

B2B buyers often need more time and resources to make decisions:

1. White papers
2. eBooks
3. Newsletters
4. Videos

Get Your Free Custom Marketing Plan That Outlines The Exact Strategy We’ll Use to Help You Grow

Our SEO, content marketing, and PPC marketing action plans provide you with an expert strategy with data-driven insights and decades of experience working with 100s of companies, absolutely free.

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The Perfect Marriage of SEO & Content Marketing Knowledge That Covers all Aspects of Rankings

Content and SEO don’t operate in a bubble. We consider keyword data, intent, competition, links, and more in our SEO-driven content marketing campaigns.

  • Keyword Research
  • Blog Design
  • Technical audits
  • Creative (& Clever) Copywriting
  • Content audits
  • On-page SEO
  • Building Protected Content
  • Engagement Boosts
  • Content Writing
  • Off-Page Enhancements
  • Building Links
  • Domain Rating Improvement
  • User experience analysis
  • Increased On-Site Time
  • Competitive Analysis
  • Content Updates
  • Site architecture Analysis
  • High-Converting Popups
  • Conversion Rate Optimization
  • First-Party Data Implementation
  • Stronger Data & Analytics
  • Editorial Calendar Strategies
  • Bounce Rate Minimization
  • Internal Linking Improvement
  • Content Partnerships
  • Content Promoting

Case Studies

DuvaSawko

The healthcare IT company utilized Digital Elevator for a full suite of services such as web design, SEO, content marketing, calculator tool creation, and LinkedIn PPC.

Services

Content marketing

SEO

Website Rebuild

LinkedIn Ads

Case Statistics

    • Increase in organic traffic

      732%

    • Increase in conversions

      700%
View Case Study

Health Synergy Clinical Research

To help them quickly get featured for relevant searches, Digital Elevator rolled out a comprehensive local SEO campaign focused on Google My Business, on-page SEO, off-site signals, and a review strategy.

Services

Local SEO

On-page SEO

Off-page SEO

Case Statistics

    • Increase in leads

      327%

    • Increase in reviews

      600%

    • Timeframe to completion (months)

      3
View Case Study

Ironshore Pharma

Digital Elevator partnered with Ironshore to merge multiple brands together onto one WordPress site, keeping up with compliance challenges and software integrations.

Services

Website development

CRM integration

Key stakeholder interviews

ADA compliance

Case Statistics

    • Pages built

      126

    • Timeframe to completion (months)

      3

    • Brands merged

      3
View Case Study

McKesson

Learn how Digital Elevator solved McKesson’s challenges converting large volumes of visitors into leads and helped with Content Marketing, conversion rate optimization, and PPC Consulting.

Services

Content marketing

CRO

PPC

Case Statistics

    • PPC lead increase

      34%

    • Total lead increase

      15%

    • Reduction in lead to meeting time

      25%
View Case Study

Niche biotech

A clinical research and manufacturing product provider in a niche market turned to Digital Elevator’s content marketing expertise to help fuel substantial SEO growth.

Services

Content marketing

SEO

Case Statistics

    • Increase in traffic value

      39000%

    • Keywords in SERP top 3

      600

    • Blogs published

      100
View Case Study

Ways We Can Work Together

We move at the speed of business and offer multiple options for working together.

One-off Audits

We’ll go deep into a content audit or competitive analysis and give you the best course of action to improve your SEO.

Content Consulting

We’ll have one of our content experts work with your in-house content team to make sure they are building a content machine based on a sound strategy.

Ongoing Content Marketing

We’ll provide the strategy, research, and implementation of all your content marketing and report on the performance.

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We Excel At These Other Marketing Channels Too

SEO

Content marketing and SEO work hand-in-hand to make your website a traffic magnet and lead generation machine.
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PPC

Have us manage or improve your paid ad campaigns across Google, social, or other platforms.
Learn More

Web Design

We specialize in cutting-edge biotech websites that are beautifully designed, informative, and scientifically accurate.
Learn More

Content Marketing FAQs

Why SEO-driven content marketing?

Digital Elevator specializes in SEO-driven content marketing, meaning all of our content recommendations and strategies are versed in topics with search volume. We also focus on topics that have a mixture of purchase intent and are in the competitive realm of what your company can reasonably rank for. These topics are identified in our initial strategy phase.

What kind of content do you create?

We create all sorts of industry-leading content for our clients based on their needs. This can range from static service or product pages that need to be written with effective sales copy and SEO married together, as well as industry-best blogs, libraries, or resource hubs. We also love to create highly interactive content like calculators, data visualizations, interactive quizzes, or infographics. We strategize, create, and implement content for our clients using our team of SEOs, content writers, designers, and developers.

Do you have in-house PhDs?

We’ve been writing content for a long time and realized that the specialization of one PhD varies greatly from the PhD “across the hall in the lab.” So, part of our process is to source specialists within the specific industry of our clients who can write scientifically accurate content with help from the SEO team.

How do you price your content marketing services?

Charging for a blog post goes against our philosophy because the time required to create top-notch content varies for each topic. For instance, crafting an 800-word blog with stock images is less time-consuming than developing a 2,000-word blog with two custom infographics. Instead, we adopt a content marketing unit system that is time-based, allowing us to modularize your program according to the specific scope required for each asset. Clients enroll in a specific number of units each month. During the content strategy phase, our goal is to formulate a project plan supported by data for those units. This plan is designed to efficiently achieve rankings and generate revenue in the shortest time possible.

Is link building included?

Link building is often recommended to dominate rankings. However, it is possible to rank without links, and we'd like to explore that path after we've produced a fair amount of content and we can monitor where that content ranks without links. This also saves some costs for you as link building is time intensive and therefore expensive. In addition to strategic link building, we might recommend digital PR to generate more organic links and mentions as well as help the site increase domain rating (DR). That said, we may recommend our link building services depending on the content production and level of competition.

Tell me about your contracts.

We have contracts that are aligned with the goals of the client. This includes project-based contracts as well as retainers. If ongoing content production is merited to reach your goals, we will let you know. As our clients are informed of the nature of SEO and its long term game, we do ask for engagements in the realm of six months. However, we have reasonable opt-out clauses that are 30-days in the event internal budgets or strategies change.

How much do we need to spend?

Our minimums are currently $6,000 per month but greatly depend on the industry you are in, the complexity of the campaign, and your goals. Project-based campaigns are quoted based on the full scope of the campaign and not necessarily per month. If you bring your own writers to the campaigns we can discuss discounting the minimums.

How can I determine if the content strategy is working?

We’ll set up automated monthly reporting to review the areas that are working. In the initial stages of an SEO-driven content marketing campaign, this usually means incremental gains to keyword rankings before traffic gains are increased. These gains, however, are leading indicators of campaign success and should be celebrated as they continually move towards top rankings.
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