BIOTECH COMPANIES HAVE BEEN GETTING RIPPED OFF BY BIG AD AGENCIES FAR TOO LONG.

WE’RE CHANGING THAT.

Digital Elevator helps emerging biotech companies with full-circle marketing campaigns at pricepoints that allow them to focus on their science.


Our Goal

Make our clients far more than they invest in us.

Tim Branz

CIO | Ironshore Pharmaceuticals, Inc.

"Their in-house talent, expertise, attitude, engagement style, and creativity were second to none."

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Digital Elevator, a DBA of Sol Invictus, LLC, was founded in 2010 by Daniel Lofaso, a digital marketing leader with extensive experience collaborating with marketing teams at industry giants like McKesson and ThermoFisher. Today, we bring our Fortune 500 industry marketing insights to emerging biotech companies, helping them achieve rapid growth in an increasingly digital landscape.


Recognizing the biotech industry's swift transition to digital marketing, we embarked on a mission to bridge the gap between traditional sales and modern digital strategies. Our team boasts technical expertise in website development, search engine optimization, paid media, and the creation of highly scrutinized healthcare content, where accuracy and subject matter expertise are paramount. We also extend our knowledge of FDA regulations, data security, and compliance standards to provide our clients with peace of mind.

At Digital Elevator, we take pride in our diverse skillset, with industry veterans in web design, SEO, content creation, and paid media overseeing every client campaign. Our clientele spans a wide spectrum of the biotech sector, including life sciences, pharmaceuticals, and medical devices.


When it comes to industry experience and delivering value within the biotech sector, we believe there is no one better.

What to Expect

Working with Us

We think marketing is fun and selfishly agree with the quote “Advertising is the greatest art form of the 20th century.” -- Marshall McLuhan. As such, expect a team of lighthearted marketers who care as much about client results as the client themselves. 

We are all about process and people over here. Our team is comprised of marketing veterans who all have 10+ years within their trades. Unlike the other guys who will pair you with a specialist to sell you and transition you to an intern once you sign up, you'll always interface with the experts who are doing the work.

Our team has worked with some of the biggest biotech companies in the world but prefers to work with smaller companies. You get the benefit of a Fortune 500 caliber marketing team for a much more approachable price tag.

Who We

Work with

Digital Elevator works with emerging biotech companies who are interested in long term relationships and building sustainable brands. Most of our clients are coming out of stealth mode and require scalable marketing services without the big ad agency price tag. While we focus on emerging biotech brands, we also work with brands new to marketing who want to scale lead generation or brand awareness efforts.

We work with founders, CEOs, marketing directors or teams, and other marketing companies.

Digital Elevator Case Studies

Read how Digital Elevator helped our clients maximize their industry market share.

Featured Biotech Case Studies

Digital Elevator has worked with some of the biggest names in biotech. Now we want to take our enterprise knowledge and apply it to emerging brands.

McKesson enjoys a 34% increase in PPC-generated leads from Digital Elevator

Digital Elevator helps bring CRT into the modern era with multi-integration website

Novita emerges from stealth mode with a cutting edge website from Digital Elevator

Digital Elevator reveals 150k in traffic opportunity for biotech startup

Dental Manufacturer Case Study: Content Marketing & LinkedIn Ads

How Digital Elevator Helped Increase a Niche Biotech's Traffic Value to $39k with Content Marketing

Adaptive Learning Case Study: Built Digital Footprint & Gets Acquired

All Case Studies

Read how Digital Elevator helped our clients maximize their industry market share across SEO, website development, PPC, and content marketing.


Client M&A Case Studies

OTT App Development Case Study: Doubled Leads & Get Acquired

Online Education Case Study: Built Digital Footprint & Gets Acquired

SEO SaaS Case Study: Small Business Takes on Corporate Juggernauts

Startup Launches and Gets Acquired in Under Two Years

Healthcare Website Case Study: New Brand Successfully Merges from Three

Dental Manufacturer Case Study: Content Marketing & LinkedIn Ads

eCommerce Case Studies

Fitness Ecommerce Company Grows Revenues by 350%

Ecommerce Content Marketing for Hybrid Battery Company sees 900% Organic Traffic Growth

Food Distribution SEO Case Study: Cheney Brothers

Automotive eCommerce Solutions SEO Case Study OEM Bimmer Parts

Large WordPress Ecommerce Site on WooCommerce

Small Business Case Studies

Home Decor Daily Deals Site Content Marketing Case Study

Auto Repair SEO Case Study-

Palm Beach Garage Drives

20k+ Pageviews Monthly

MSP SEO Case Study

Alltek Services Dominates

Regional Rankings 

Custom Business Directory Website on WordPress

Local SEO for Niche Real Estate Company LiveWPB

Orthodontist Website & SEO Client Success Story

How We Helped THC Physicians Increase Lead Generation in the Medical Marijuana Doctor Space 

PPC for Construction Company Provides ~1,000% ROI in 3 Months

Giving Back

We’ve made it a point to give back to select non-profit causes that pull on our heart strings.

Feed Palm Beach County Day is spearheaded by Digital Elevator CEO’s father, Tony Lofaso, and the West Palm Beach Rotary Club Charity Fund and Palm Beach County Food Bank. This event is aimed at helping to feed the over 157,000 Palm Beach County residents that depend on federal food assistance for daily sustenance. Our collective efforts combine to package nearly 100,000 meals.

Digital Elevator Leadership Team

Daniel Lofaso

Founder / Chief Executive Officer

Rob Hatch

Chief Creative Officer

Read Rob's Bio

Rob Hatch

Chief Creative Officer

Rob is an experienced web-developer with a marketing and advertising bent. He has helped bring several brands to market in various verticals including pharma, biotech, and healthcare. He brings a strong graphic design eye and a professional communication skill set to the Digital Elevator team. His in-depth studies in design and branding help our client’s online presence develop into industry leading spaces.


Rob makes the meanest brisket, ask anyone who's had it and they will tell you that it's unparalleled, sophisticated, and the best thing that ever hit their taste-bud pallet.

Dávid Veibl

Sr. Growth Strategist

Read David's Bio

Dávid Veibl

Senior Growth Strategist

David is an SEO and PPC campaign manager with a knack for all things technical. He has plenty of experience with digital campaigns, having spent years in SEO and PPC roles. David manages campaigns from start to finish and enjoys building leadgen funnels and ecommerce campaigns.


When not working in his office near Budapest, Hungary, he loves to spend time with his family, his wife, and three children. Also a bookworm with a weakness for classic sci-fi novels.

Benaiah Brown

Operations / Sr. Projects Manager

Read Benaiah's Bio

Benaiah

Operations / Sr. Projects Manager

Ben is a process pro with over 10 years of operations success in a variety of industries and environments, including healthcare, digital marketing, logistics, small business, and global brands. He earned his MBA from Acton School of Business in Austin, Texas, where he learned how to identify bottlenecks, crush spreadsheets, and ask the right questions. When he's not working, you can usually find him taking a walk and finishing his first or second cup of coffee for the day.


Advisory Board


Bryan Conklin, PhD

Read Bryan's Bio

Bryan Conklin, PhD

Experienced researcher, data scientist, product leader, entrepreneur, and trader with a demonstrated history of working in the web3/crypto, academic, tech, higher education and healthcare industries. Skilled in data science, DeFi, machine learning, time series analysis, computer science, teaching, statistics, design, finance, trading, options, leadership, operations and management.

Strong education professional with a Doctor of Philosophy (Ph.D.) focused in Complex Systems & Brain Science, Master's in Computer Science, Bachelor's in Mathematics, and Bachelor's in Philosophy from Florida Atlantic University. Data science stack: Python, Tensorflow, Google Colab, Scikit-learn, Numpy, Pandas, Seaborn, & Matplotlib. Experience with: MATLAB, C, C++, Objective-C, Turbo Pascal

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