Solutions

Dr. Scott,” a good friend of Digital Elevator owner Daniel Lofaso, had some ideas for his site, but weighed in on the expertise of Digital Elevator to create a site that worked to achieve the goal of driving more conversions. Lofaso recommended some upgrades that many dental sites lack – humanization.

Rather than close-ups of teeth or technical jargon, the Digital Elevator team recommended more pages of smiling kids and parents to showcase a family atmosphere. They also needed to bring home specific messaging about the practice’s 50 years’ experience, free consultation offerings, and an obvious call-to-action on the homepage that pushed people to contact the practice to schedule a consultation.

Additional items like patient forms, before and after pictures (full face as recommended by Lofaso rather than teeth close-ups), and more emphasis on their great patient reviews were also included. Lofaso also wanted to keep consistent with the surfing feel of the existing site, especially since both Orthodontists are avid surfers and their office is lined with surf paraphernalia.