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Style of design

The style of design is a very important aspect of website design because it will determine how much graphic design, animation, and customization is incorporated into your site. As a rule of thumb, the more of these elements you want, the more the costs of the design will go up.

We bucket the style of design into four categories:

1. Modern yet simple
2. Tailored design
3. Signature design
4. Fully-custom aesthetic

Modern yet simple

Our definition of a modern yet simple web design entails a website that is professional, cohesive with branding and font types, and has minimal functionality or integrations outside of general contact forms. 

These sites look great but they don’t include the custom graphic design or animation that truly tailored designs include. Some examples of modern yet simple websites include these:

• Example A
• Example B

Tailored design

A website that has a tailored design is for brands that have a very established branding guide that they need to follow. Tailored designs include a good amount of graphic design incorporated into the site, often through custom iconography, graphics that use brand colors and are 100% unique to the site, and other animations that can be found throughout the site.

Expect a very strong cohesiveness based on primary brand colors as well as subtle designs incorporated into backgrounds, subsections, and even on the menu and footer.

Some examples of tailored design styles include:

• Example A
• Example B

Signature design

A signature design from Digital Elevator entails a very high level of customization in nearly every aspect of the website. Whereas lesser design styles may incorporate moderate customization throughout, a signature design entails customization on nearly every page, section, and subsection.

Expect premium, high end fonts; custom iconography built just for the website; custom graphics based on your products, services, or tools; and a design that is distinctly yours and completely unique on the internet. 

Some examples of signature design styles include:

• Example A
• Example B

Fully-custom aesthetic

Websites that want a fully-custom aesthetic are the creme-de-la-creme of the design world. While the design styles are subjective, the emphasis on customization, a distinctly unique design, highly custom graphic design, animation, and visuals are what makes these sites a step above the rest.

Often the combination of seasoned graphic designers, photographers, videographers, and developers, these websites evoke immediate feelings of trust and are what you’d expect from household brands in terms of design, user experience, and subconscious levels of trust.

Some examples of fully-custom design styles include:

• Example A
• Example B

Of course, web design is based a conversation about goals, functionality, look, feel, branding, and budget. Our team will talk with you about all the above to strategically design and develop a website that blows you away.