Solutions
To kick things off, Digital Elevator helped the Allocable team map out the website that would cater to the end-user and to search engines. We created feature pages and sub-pages, pages by role, and helped with the call-to-actions, messaging, and email automation and workflows for a free trial.
After these foundational settings were laid, we developed an extensive content marketing plan and helped the company create buyer personas so they could target their audience with precision. As the company was still trying to get in front of the right audience, we created a brand awareness campaign utilizing in-depth whitepapers and pay-per-click ads. We even helped with a quick software overview video that helped bring home the professionalism of the company and followed up all of our work with ongoing SEO and strategic consulting services that eventually led to the companies acquisition.
