An additional element of the digital marketing we helped with was the design. The site’s design needed to evolve along with the offerings of the client and shift away from third-party study guides as the sole emphasis to proprietary Fitness Mentors products. This design update also needed to ensure that the sales earned from these old products were maintained at the same time we grew sales of new products.
The static service pages also require a lot of attention in terms of selling features and benefits, targeting keywords, and converting visitors into the sales funnel or as sales.
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