Allocable

SaaS startup launches and gets acquired in under two years with strong digital marketing strategy

Years to acquisition

Digital marketing channels

Allocable was a productivity analytics company that focused on partnering its business intelligence software with companies that used billable hours. Operating from a lean team of executives and developers, the goal from the start was to build the company to sell it to a big player in the billion-dollar SaaS space.

Industry: SaaS productivity analytics

Services: Website development, Content marketing, PPC, SEO, Email marketing, CRM integration, Strategic consulting

The Challenge

In its earliest stages, Allocable was providing a SaaS product companies didn’t know existed. It had feature sets of other productivity tools but was ahead of its time in terms of the actual capabilities. They also had an extremely thin website, with little descriptive content on who the product was for, how it would help them, and why they could save tons of money by using it.

Solutions

To kick things off, Digital Elevator helped the Allocable team map out the website that would cater to the end-user and to search engines. We created SEO-focused feature pages and sub-pages, pages by role, and helped with the call-to-actions, messaging, and email automation and workflows for a free trial.

After these foundational settings were laid, we developed an extensive content marketing plan and helped the company create buyer personas so they could target their audience with precision. As the company was still trying to get in front of the right audience, we created a brand awareness campaign utilizing in-depth white papers and pay-per-click ads. We even helped with a quick software overview video that helped bring home the professionalism of the company and followed up all of our work with ongoing SEO and strategic consulting services that eventually led to the company’s acquisition.

We have a sufficient team on the product development side, but we were lacking resources on the marketing and sales side. It was too costly to hire staff, so we started looking for a digital marketing and SEO vendor to help build our brand and extend our reach.

Digital Elevator treats you like family and they actually care very much about your success.

Robert Wells

CEO

Making a Big Exit

While we certainly won’t take the credit for an awesome product, incredible team, and innovative thinking, we’d like to think we had our part in helping Allocable exit. Their parent company was sold along with Allocable to a multinational firm, putting the launch to exit timeframe just under two years.

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