Anju Software achieves 1,146% increase in pipeline value from PPC
Pipeline value increase
Increase in leads generated
Industry: Biotech
Services: PPC, landing page creation
Challenges
Solutions
Digital Elevator launched a Google Ads campaign to jumpstart lead generation while designing and testing three dedicated landing pages. These landing pages were optimized for conversions through:
- Use of existing brand guides and assets.
- Simplified form fields to reduce friction.
- Compelling, concise copywriting.
When the landing pages underperformed, we adapted by redirecting traffic to Anju’s existing website. Analysis revealed that visitors were more inclined to engage with the broader suite of offerings presented on the live site, resulting in higher conversions.
We continuously refined the PPC strategy, focusing on high-intent searches and using data-driven optimizations to maximize lead quality and volume.
1,146% increase in pipeline value
Over an initial six-month period and multiple strategy tests, our PPC efforts resulted in a 1,146% increase in pipeline value, measured against total ad spend and management fees.
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