How we helped eLearning company Area9 develop a digital footprint leading to acquisition
Cost per lead
Digital channels
Industry: Adaptive learning
Services: Website development, Content marketing, PPC, Email marketing, CRM integration, Strategic consulting
The Challenge
Solutions
The initial kickoff of the campaign sought to marry the existing assets of the company – a popular white paper and videos on adaptive learning – and the website. Digital Elevator set up LinkedIn and Facebook PPC campaigns to drive brand awareness as well as white paper downloads. These leads were then funneled through a custom-built landing page, through their CRM, then to an automated email welcome series to familiarize them with the brand, provide value, and push the leads towards meetings with the sales team.
While this campaign was running and effectively creating new leads, Digital Elevator and Area9 were collectively working on a new website project. We helped ideate the necessary content based on keyword research and user experience, as well as established a new website sitemap to help educate while driving visitors down a sales funnel.
We then created all the new website pages and helped design a new WordPress website for their team to finalize.
Full Acquisition
Area9 was acquired by McGraw-Hill, one of the biggest players in the online education space. During the time we worked together, we managed to help them set up a fully integrated digital marketing strategy and accomplish a sales funnel that saw them get qualified leads for under $100 each.
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