Food Distribution SEO Case Study: Cheney Brothers
114k
Keyword opportunity volume
$193k
Monthly traffic value
Industry: Food distribution
Services: Competitive Analysis, Assessment of Potential Traffic Value for Top Rankings, On-page Optimization Opportunities, Potential Post-optimization Revenue Estimate, PPC Recommendations
The Challenge
Solutions
By evaluating the equivalent monthly cost of traffic from all keywords a site ranks for if paid via PPC instead of ranking organically, we are able to get a sense of how valuable a domain’s keyword profile is.
We can also compare that to other competitors in the space to estimate how profitable their websites are due to their SEO efforts. This provides a basis for SEO expenditures as well as provides a ROI roadmap ((traffic volume x CTR) x (average product sale) = potential profit)).
Cheney is a fine-tuned machine where small changes can have a big impact. However, this doesn’t mean the company is laissez faire with its marketing investments. This is why Digital Elevator provided so much value; they took a deep dive with the competitive analysis, website audit, and actionable recommendations and interpreted complicated search engine data into dollars and cents.
Rick Salvadore
Food & Beverage Business Consultant (for Cheney) Running Tide Group
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