WordPress Web Design

The Fitness Mentors suite of products is constantly evolving. The emphasis of the brand changed to its own suite of products and the design needed to be updated to reflect that as well. The site was quite large the second time we rebuilt it — nearly 200 pages — and required a lot of attention to detail on the lead funnels we’d built out already. For example, each product has a unique offer that is funneled through a unique, segmented email marketing nurture campaign. With five different parent products, we had to ensure every supporting page, blog, or resource somehow connected into the appropriate funnel as part of the site’s design.

SEO & Content Marketing 

FitnessMentors.com currently gets well over 100,000 visits each month. Most of these visits are to the site’s various blogs. Some of these well-researched, long-form blog topics drive over 10,000 visits each. Each blog has been created to do three things really well:

• Focus on a high volume keyword and numerous long-tail keywords
• Be within the rankings scope of the site based on its inherent domain authority
• Be related to one of the products the company sells

The static service pages also require a lot of attention in terms of selling features and benefits, targeting keywords, and converting visitors into the sales funnel or as sales.

PPC

The success of Fitness Mentors was built mostly on the back of SEO and organic traffic. We’ve recently rolled out a few PPC campaigns to target specific products and to retarget visitors who did not purchase a product. We are constantly testing conversions across Google and Facebook/Instagram to determine the best messaging, conversion rates, and cost per acquisition for each platform. Because Fitness Mentors does not have the brand recognition of some of its competitors, we have to be more creative with our targeting and often test more strategies than normal.