Digital Elevator initially performed a content audit and a competitor analysis to identify the total addressable market as it related to CPR. We found a wealth of potential content marketing topics with high search volume that ResusciTech could use within its content marketing strategy, over 150,000 visits per month in total. We provided guidance on page template structure for maximum SEO benefit and on-page SEO recommendations. Additionally, we provided a thorough UX/UI report to help the team make improvements to their website and help solicit more app downloads. 

ResusciTech has made significant gains in its business including SEO-related gains that have resulted in a Domain Rating increase from 0 to 34. Their brand has also secured notable press mentions including the American Heart Association, Boston Globe, and ABC. This exposure has also resulted in partnerships from companies such as ACE Fitness, Anytime Fitness, Yoga Alliance, and the Boys & Girls Clubs. Further, ResusciTech has a detailed game plan for content marketing, website UX, and SEO that they can implement to continue to gain market share in the CPR Certification space.