Digital Elevator identified several key areas for improvement in Solvias’ SEO strategy and implemented a consulting approach to address these challenges. The strategy focused on enhancing reporting and analytics to provide Solvias with a clearer understanding of traffic sources and the impact of organic search efforts. Emphasis was placed on buyer intent keywords to align content with the needs of potential customers and drive more sales-qualified leads.

Technical SEO improvements were prioritized to resolve site performance issues and improve crawlability. Additionally, conversion rate optimization (CRO) and user experience (UX) enhancements were recommended to increase visitor engagement and drive conversions.

To further strengthen the strategy, an SEO competitor analysis was conducted to benchmark Solvias’ performance against competitors and identify actionable insights. A content marketing strategy was suggested to enhance and optimize existing high-quality content and boost Solvias’ organic visibility and engagement. 

Digital Elevator also provided Solvias with PPC consulting services to complement its SEO strategy and further enhance its digital marketing performance. The PPC strategy focused on reporting best practices, bid strategies, and advertising channels to identify the most effective combinations for driving conversions. Digital Elevator also consulted on ongoing keyword discovery and query exclusion to refine targeting, ensuring campaigns reached the most relevant audiences.

This comprehensive PPC consulting approach worked in tandem with the SEO efforts, helping Solvias achieve a well-rounded and data-driven digital marketing strategy.