Medical cannabis company acquired in under two years with strong SEO gains
2000%
Total Lead Increase
300%
Organic Search Traffic Increase
340%
Total Traffic Increase
Industry: Healthcare
Services: Content marketing, PPC, SEO, Web Design, Custom Software
The Challenge
Solutions
When Digital Elevator came in THC Physicians was driving fewer than 15 leads per month through their website. After optimizing the existing content and creating new content, our team focused on local SEO for each of the locations (as well as future locations). Later in the campaign we created a PPC campaign within Google and drove leads in from outside the cities where the brick-and-mortars were located in.
Additionally, the site benefits from a robust content marketing campaign in both the medical conditions section that was created as well as from the blog. Full CRM integration was also included to provide full-circle automation from lead to patient to follow-up.
Digital Elevator started by optimizing the website that we had in place. There was a detailed analysis of the website, the market, and of our competitors. We discussed our goals and based them on the current conditions. We put together a plan with the SWOT analysis to specifically target and go after the market.
Their work included SEO, PPC, email marketing, and publishing an ebook. There are continuous advancements to the site to increase brand awareness and exposure in the market. They did a little bit of everything. It was all a part of the analysis – we designed a specific plan to get the job done, and we’re executing that plan.
Mark Conklin
CEO
Company Acquired in Under 18 Months
After about a year and a half of working with THC Physicians talks began for an acquisition. This was always part of the strategy for their CEO who has implemented several successful exits. The company was purchased for an undisclosed amount, and Digital Elevator continues to work closely with the previous owner on other projects.
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