Digital Elevator helps our clients form strong content strategies that are aimed at providing visitors beneficial text elements with the goal of converting leads and getting indexed. Content development can go beyond just text however, and we often look for opportunities to introduce pictures, videos, infographics, white papers, articles, blogs and press releases into the mix depending on the needs of each client.
Each of our content strategies is customized for each of our clients allowing us to focus on their most lucrative offerings and therefore providing the best return on investment. Content is constructed with two audiences in mind- the people searching for the content and the search engines that bring that content to those people. With this in mind we use elements of keyword research as well as industry trends to create content plans that work. We also look into what your competitors are doing to determine if we can provide a better experience for your visitors through a content component.
Content Marketing Outreach
If you wrote a blog and no one read it did you really write a blog? This “tree fell in the woods” adage relates to content marketing because so much emphasis is required on the outreach component of content marketing. In addition to creating the best content on the web for our clients, we spend considerable time doing outreach to this content so that the potential customers of our clients can see it.
Content outreach often involves sharing content on the appropriate social media networks with a bit of ad spend to go along with it (demographic targeting); sending the blog, infographic, or artwork out to an email list; or doing link-based outreach to build links to specific pages so that they can rank (link building continues to be one of the most highly correlated ranking factors).
At Digital Elevator, we don’t create content for the sake of creating content. The publish and pray method doesn’t work for anyone and it won’t work for you either. This is why each piece of content we create also gets an outreach component so that your content is seen by potential customers. With this content, we get visitors into your sales funnel by getting them to sign up to your email marketing list so we can keep your brand top of mind, your products or services visible, and to make you an authority in your industry, whatever that may be.
Whether you are looking to integrate your content marketing strategy into your existing SEO or marketing campaign or you already have an existing online audience, Digital Elevator can help you create, distribute and promote to reach your most ideal customers through search engines and social media. Check out some of our case studies to see how we have put content to action or contact us today to talk about your personal game plan.