Reaching target audiences, patient privacy, a fragmented media landscape… getting your healthcare company to stand out from the competition has become more challenging than ever. As healthcare marketing continues to evolve, so should your marketing strategy, making the agency you partner with integral to your success.
At Digital Elevator, we’ve been providing healthcare marketing since 2010 and have a significant track record in which 44% of our clients raise funds, exit, or get acquired. That said, we know other healthcare marketing companies bring unique expertise to the industry, and we want to highlight them here.
Here’s a hand-selected list of some of the best healthcare marketing agencies that specialize in the health and medical industries.
Note: I’ll define the ideal client by the typical client type the agency works with. A “small business” is defined as a company that makes under $38.5 million annually, and has less than 1,500 employees. “Mid-market enterprise” is $38.5 million to $1 billion in annual revenue, and has 1,500 to 2,000 employees. “Large enterprise” is over $1 billion in revenue with over 2,000 employees.
1. Digital Elevator
With a specialization in B2B healthcare marketing, Digital Elevator is an ideal partner for emerging brands with goals to scale quickly, raise funds, or get acquired. They have a proven track record with SEO-driven content marketing campaigns, paid lead generation, and highly intuitive web design projects with healthcare companies of all sizes.
Digital Elevator has a reputation for being considerably more budget-friendly than bigger healthcare marketing agencies that target mid-market and enterprise clients and top off the list due to their longevity within the industry at nearly 15 years. Their team has been integral in the scaling and selling of a division of McKesson and other Fortune 500 clients but tends to focus on emerging healthcare brands with aggressive growth goals.
Specialization:
B2B, healthcare website design, lead generation via SEO and PPC, and content marketing
Ideal client:
Small business to mid-market enterprise
Client examples:
McKesson, Halo Labs, Ventra Health
2. IPG Health
Comprised of over 20 full-service agencies and 18+ specialized agencies, IPG’s team of over 6,500 provides services across digital marketing, communications, data and analytics, and creatives. For innovative and high touchpoint marketing campaigns on a national or international scale, one of IPGs marketing or specialty companies can likely assist in creating something memorable.
Specialization:
Full-service agency of record (AOR), public relations, market research, healthcare policy
Ideal client:
Large enterprise
Client examples:
Cologuard, AstraZeneca, Lilly
3. Ogilvy Health
Ogilvy Health is a global network that operates in the healthcare marketing and business solutions sector. The organization works with various clients, including pharmaceutical and biotechnology companies, medical centers, insurance providers, government health policy makers, and consumer health and wellness brands.
Their approach combines local market knowledge with global capabilities, allowing them to address diverse healthcare communication needs. Ogilvy Health’s scope extends beyond traditional health and wellness brands, as they aim to assist various businesses in integrating health-conscious messaging into their branding. The company adapts to different market conditions and project timelines, drawing on their experience across the healthcare industry landscape to develop marketing strategies and business solutions.
Specialization:
Branding, data and analytics, public relations
Ideal client:
Large enterprise
Client examples:
Bristol Myers Squibb, abbvie, Johnson & Johnson
4. Healthcare Success
Healthcare Success is a specialized marketing and advertising agency that focuses exclusively on the healthcare sector. The company offers a comprehensive range of services designed to assist healthcare organizations in patient acquisition, brand enhancement, and professional outreach.
Their client base is diverse within the healthcare industry, encompassing hospitals and health systems, multi-location medical practices, addiction treatment centers, long-term care facilities, pharmaceutical and biotechnology companies, medical device manufacturers and private equity firms in the healthcare space. By concentrating solely on healthcare, Healthcare Success aims to provide targeted marketing solutions that address the unique challenges and regulatory environment of the medical field.
Specialization:
Patient acquisition, digital marketing, marketing AOR
Ideal client:
Small business
Client examples:
Texas Endovascular, SynergenX, Pomona Valley Health Centers
5. Cardinal Digital Marketing
Cardinal Digital Marketing is a healthcare-focused digital marketing agency with over ten years of experience in the field. The company specializes in developing marketing solutions for multi-site healthcare groups, with an emphasis on HIPAA compliance to address the privacy concerns inherent in healthcare marketing. Their services encompass patient acquisition strategies, digital transformation initiatives, and brand creative development.
Cardinal Digital Marketing’s strategies are designed to be highly targeted and measurable, aligning with the specific performance metrics and parameters set by their healthcare clients. The company positions itself as a partner for healthcare organizations seeking growth through digital marketing channels while maintaining regulatory compliance.
Specialization:
Multi-site healthcare groups, patient acquisition, digital transformation
Ideal client:
Small business to mid-market enterprise
Client examples:
ATI Physical Therapy, greater good health, Southern Veterinary Partners
6. Intrepy
Intrepy is a healthcare marketing agency that has been focusing exclusively on mid to large-sized specialty medical practices for over a decade. The company offers growth strategies developed by a team of marketing professionals who have undergone HIPAA training, emphasizing their commitment to maintaining patient privacy standards in their marketing approaches.
Intrepy’s services combine various digital marketing techniques, aiming to adapt to changing patient behaviors in seeking and connecting with healthcare providers. Their specialized focus on specialty practices allows them to tailor their strategies to the specific needs and challenges of this healthcare sector.
Specialization:
Medical practice marketing, web design, social media
Ideal client:
Small business
Client examples:
Tennessee Orthopaedic Clinics, Carolina Orthopaedic and Neurosurgical Associates, Ageless Remedies Medical Spa
7. PatientGain
PatientGain helps healthcare and medical practices acquire new patients. Unlike other providers on this list, their services are packaged-based, allowing their customers to choose the level of service that suits their requirements and budget.
Using a mix of online and offline marketing strategies, PatientGain offers a price-friendly service that commoditizes the marketing experience. From prepackaged services to individualized services, medical groups can order digital marketing, chatbots, social posts, marketing emails, SMS alerts and more from this budget provider.
Specialization:
A la carte and pre-packaged digital marketing services
Ideal client:
Small business
Client examples:
None listed
Healthcare Marketing with Digital Elevator
Healthcare marketing success is accomplished by understanding customer journeys, buying cycles, and consumer psychology and meeting these prospects during the various stages of discovery.
At Digital Elevator, we create marketing strategies specialized for B2B healthcare brands that require multichannel touchpoints accomplished from search engines, paid ads, social platforms, and amazing websites. To discuss how we can help you, contact us today.
